Patient Spouses and Your Treatment Plans: The Truth

2024-04-15T16:33:18-04:00

"I have to go home and talk this over with my husband / wife." If you haven't heard that statement before, then you are either brand new to practice OR you are in a Medicare/Medicaid practice where there truly is never a discussion about a fee. Our readers are rarely either of those two things. Since almost 100% of our readers are either fee for service OR are trying to be such, here are my questions for you: If 90% of your patients' spouses are not coming to your major treatment presentations and their absence routinely means you get the [...]

Patient Spouses and Your Treatment Plans: The Truth2024-04-15T16:33:18-04:00

Medical Billing for Dental Implants: Best Practices

2023-07-17T08:58:50-04:00

Medical Billing for Dental Implants: Best Practices Medical insurance billing for dental implant services is one of the most complex and challenging processes in the medical reimbursement arena. Dental implant reconstructions require a high level of clinical expertise on the clinician's part and involve high-tech diagnostic and treatment "armamentariums." On a per arch basis, dental implant services are lower in cost today compared to 20 years ago but, even with cost reductions due to time efficiencies, implant reconstruction procedures are still costly for the patient. For patients with documented medical necessity, the cost of reimbursement can be shifted to the [...]

Medical Billing for Dental Implants: Best Practices2023-07-17T08:58:50-04:00

How A.I. and Voice Search Are Transforming the Dental Implant Niche

2023-05-21T05:57:51-04:00

Voice Search and Its SEO Impact for Dental Implant Practices "Alexa, find an implant dentist near me." Have you ever wondered how AI and natural language search is transforming the dental implant niche? Today's post is for you. Voice search has revolutionized SEO for dental practices, particularly for patients searching for dental implants and dentists who provide implant services. With the increasing popularity of virtual assistants like Siri, Alexa, and Google Assistant, voice search has become a dominant technology, allowing users to interact with their devices using their voice instead of typing. By 2023, it is estimated that there will be [...]

How A.I. and Voice Search Are Transforming the Dental Implant Niche2023-05-21T05:57:51-04:00

Those National Dental Implant Centers vs. You

2023-05-23T12:02:06-04:00

Have you wondered what the secrets are behind the leading implant center? This is the literal 800-pound gorilla in the full-arch case segment. Undoubtedly, you see their commercials and patients ask about them. So what's their secret? How are they able to serve so many patients while your practice loses out on these cases? Let's discuss. The Real Secret As a specialty ad agency focused just on dental implant cases, we have some direct insights on this very topic that may help you. Popular opinion is that the secret is in advertising, but that's wrong in this case. Yes, Mr. Gorilla [...]

Those National Dental Implant Centers vs. You2023-05-23T12:02:06-04:00

Implant Advertising Lead Optimization: It WILL Break (or Make) Your Advertising

2023-05-23T12:02:52-04:00

A number I derived early on back in 2005 when I started Big Case Marketing was tracking the overall close rate from all leads coming from ads for any sales above the $10,000-level of treatment plan. I looked at this both in the practice and in the sales of our advertising/consulting client base. Pre-great recession, we used to have a lot of live, in-person meetings and it was easier to get numbers out of people as it was their homework to bring this data to their sessions.  Additionally, we tracked and knew the stats on each critical step in the sales process. Closing rates for calls to consults, records appointments, etc.  This was [...]

Implant Advertising Lead Optimization: It WILL Break (or Make) Your Advertising2023-05-23T12:02:52-04:00

Queen Elizabeth and Dental Implants: A Royal Lesson

2023-05-23T12:03:31-04:00

The world has been enraptured by Queen Elizabeth's recent passing. Is there more at work here than is first apparent? It's been quite a spectacle. Millions "grieving" someone they never met as if they were best friends at the pub. Apple putting her on the home page as if she was Steve Jobs. Former colonies who suffered at the hands of Her Majesty's military sending condolences from afar. Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family. A well orchestrated (planned years in advance), made for TV PR event. What [...]

Queen Elizabeth and Dental Implants: A Royal Lesson2023-05-23T12:03:31-04:00

Full Arch Program Member Gets $174K in Cases in Just Two Weeks!

2023-05-23T12:09:07-04:00

Music to me and my team's ears... "Hello James:  a quick update on the activity of Full Arch =Program this last 2 weeks.  We closed on an U/L AO4 "Medicare" case for $40,000 USD and also on a FMRx full mouth reconstruction $45,000 which came in due to the Program advertising plus my name recognition in newspaper plus the great content you have about my skills at the website.  I find that new patients come in because I am in the public recognition which is a by-product of the AOX advertising." One week later: "Hello Doctor: in the time that I [...]

Full Arch Program Member Gets $174K in Cases in Just Two Weeks!2023-05-23T12:09:07-04:00

The Limitations of Implant Knowledge, Part 2

2023-05-23T12:09:58-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still docs who can't restore even a single implant. AOX Case Knowledge When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are capable of planning full arch cases surgically. [...]

The Limitations of Implant Knowledge, Part 22023-05-23T12:09:58-04:00

The Limitations of Implant Knowledge, Part 1

2023-05-23T12:10:42-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still plenty of docs who can't restore even a single implant. Realty of Dental Implant Knowledge in the Profession When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are [...]

The Limitations of Implant Knowledge, Part 12023-05-23T12:10:42-04:00

Understanding AOX Case Discounts

2023-05-23T12:11:13-04:00

In a moment, you'll listen to one of our docs stories on how he gets full fees for cases. But first, a reality or two to consider. Reality #1 Most dentists resort to uncontrolled discounting as their only way to sell their services. Why?  They simply don't know any better. Our program members completing and using the #1 big case sales training for advanced dentists understand how to reduce the need for discounting and control when and how much discounting occurs.  The result - they do the cases they want at the the fees they want and ironically they help more patients [...]

Understanding AOX Case Discounts2023-05-23T12:11:13-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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