Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00

Kvetchers and Believability

2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees.  One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases.  The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believability2023-05-24T11:56:15-04:00

Why I Became A Student of the Sales Process

2023-05-24T11:57:51-04:00

Why I became a student of sales process and why ClearChoice and every implant practice owner serious about treating multiple full arch cases weekly or daily is also a student of the same. Well, tough personal real-world experience where my advertising dollars were on the line forced me to leave my comfort zone as a typical implant practitioner to find answers otherwise I had no business advertising for these patients.  On my personal journey to treating 50 full arch implant cases annually in my clinical practice in the 00’s, I made two big sales discoveries.  Sales Discovery #1 Even with great advertising messages that cause an abundance of patients to call who need and are interested in [...]

Why I Became A Student of the Sales Process2023-05-24T11:57:51-04:00

Training and Intention Go Hand-In-Hand with All-on-X

2023-05-24T11:58:36-04:00

The Full Arch Program is the largest network of independent and DSO implant practices delivering full arch implant care in North America. All of the details are here. It's one thing to be clinically qualified but intention (attitude and mindset) and it's role in success with these cases is also a big deal and rarely discussed professionally. There are thousands of docs with great clinical qualifications but either as a result of being 'Negative Nancy's' in between the ears or by being too concerned about what other's think of them, they seldom move up to treating (or helping) as many patients [...]

Training and Intention Go Hand-In-Hand with All-on-X2023-05-24T11:58:36-04:00

All-on-X Practice Websites: What’s Important

2023-05-24T11:59:11-04:00

Recently, I had calls with several All-on-X focused docs who had either recently spent $12K plus with Einstein Dental on a website or were considering it. It’s utter nonsense to spend this kind of money on a website now, next year, or the year after and be it with Einstein, Progressive, or whoever, and I’ll go into the reasons below. Now for these two particular practices for which we were discussing the Full Arch Program, when I hear $12,000 I think of 2-3 months of an ad budget to generate 6-10 full arch implant cases being consumed by something that [...]

All-on-X Practice Websites: What’s Important2023-05-24T11:59:11-04:00

Working On Weekends

2023-05-24T12:03:02-04:00

Doctors who are ambitious and driven take more CE than all the rest combined. They go to Kois, Spear, LVI, Misch, Pankey, etc. They sometimes attend CE on weekends or travel on a weekend day to get there. On a recent weekend, I met to have dinner with a group of doctors driven to help more patients with the All-on-X technique.  They were in Miami to attend a course at one of the best AOX surgical trainers in the country. Yes, to help more patients sometimes requires working on a weekend for them and me. The Best Docs Help the Best [...]

Working On Weekends2023-05-24T12:03:02-04:00

The Average Dentist and Terminal Dentitions

2023-05-24T12:10:32-04:00

Past full arch implant clinical skills which are easy to acquire and gaining the ability to "sell" cases that cost as much as a nice motorbike or a well equipped car, unless you secure professional specialty advertising assistance, the odds are stacked greatly against you having a regular supply of terminal dentition patients looking for full arch implant answers who are also willing to write a check for the fee involved (or for at least 50-75% of the fee if the Medicare oral surgery benefit is involved for our 65+ year old US patients). When 'They Have A Dentist' Now, another advertising [...]

The Average Dentist and Terminal Dentitions2023-05-24T12:10:32-04:00

The FORMULA That Unlocks an Abundance of Full-Arch Cases

2023-05-24T12:11:23-04:00

Today, I'm going to let you in on another secret. THE FORMULA that unlocks full arch implant cases month after month and year after year and that has been working for 17+ years in our longest term member's practice. The Secret Formula Previously we've covered truths about what prevents implant dentists and implant specialists from performing these life changing immediate loading modalities of implantology (or from referring their patients to providers who do perform these procedures). Another TRUTH in this niche area of clinical expertise is that most with the technical acumen to perform full arch immediate loading treatment aren't willing [...]

The FORMULA That Unlocks an Abundance of Full-Arch Cases2023-05-24T12:11:23-04:00

Full-Arch Implant Economics: 5 Reasons Our Members LOVE These Cases

2023-05-24T12:17:03-04:00

FACT/REAL NEWS: Money is not the main driver behind why our members pursue full arch implant cases. In a bit, we'll return to the Top 5 motivators which may resonate with you. First, let's get the economics of seeing one full arch immediate load All-on-X implant case every week covered. Fees for these cases range from $7K in Poland, $10K in Vietnam, to $18K-$36K in the US. Removable implant cases, routinely start at $10K per arch and go up to $18K. Thus, revenue from 52 AOX/Teeth Tomorrow/Hybridge/etc. cases will range from $936K to $1.87M in the U.S.A. Now, one thing to [...]

Full-Arch Implant Economics: 5 Reasons Our Members LOVE These Cases2023-05-24T12:17:03-04:00

Let’s Heal Patients with All-on-X

2023-05-24T12:26:34-04:00

I'm an oddball. I run the No. 1 specialty advertising agency focusing on dental implants and have a lengthy clinical background outside of my unique background in the study of advertising and sales. I know that my team and my skills in advertising dental implants deliver All-on-X patients to practices AND, as a result, MORE patients are healed. If we weren't #1 in what we do, far fewer patients would wind up being healed with the best that implantology offers. Annually our doctors will treat in total 3500+ arches. That's a lot of patient lives transformed BUT it's not enough! Our [...]

Let’s Heal Patients with All-on-X2023-05-24T12:26:34-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
Cancellation – Refund Policy
See program authorization for contract details.
Terms and conditions apply.
No refunds.
PRIVACY POLICY
Go to Top