Dental Practice Marketing Archives

Even More about Online Dentist Reviews

james2024-06-21T22:14:37-04:00

Even More about Online Dentist Reviews Digital word of mouth advertising comes in two distinct types....... Digital Word of Mouth Advertising Type 1 - Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is a difference between what they read at your website and what they read on these platforms. They place more credence on the 3rd party platforms. The platforms include: Google Plus Online Dentist Reviews Yelp [...]

Even More about Online Dentist Reviewsjames2024-06-21T22:14:37-04:00

Is word of mouth advertising dead? Online Dentist Reviews-Part 2

james2024-06-21T22:15:27-04:00

Is word of mouth advertising dead? Online Dentist Reviews-Part 2 How did Reviews “kill” Old Word of Mouth Advertising? In the online dentist reviews series let's continue the discussion about word of mouth advertising. This thing called the internet came along. Yes, the internet buried old word of mouth advertising plus many other things that are simply no longer true about how the world works. Up until the late 1990s, technological advancement was mostly related to physical transportation (ships, trains, planes, and automobiles) and the physical movement of information over wires (telegraph and telephone). In [...]

Is word of mouth advertising dead? Online Dentist Reviews-Part 2james2024-06-21T22:15:27-04:00

Dental Patient Education Truths

james2024-06-21T22:16:02-04:00

Dental Patient Education Truths In dental patient education series lets discuss the area of truths. Ever heard of the show "Shark Tank?" It’s ABC show where entrepreneur's pitch their ideas to a panel of business experts. They grill the entrepreneur with questions about their business idea and occasionally an entrepreneur walks out with business funding (in exchange for giving up part of their business). Mostly though the “contestants” get beaten up and their ideas and hopes are dashed to pieces on national TV. Whenever someone's dream gets kicked to the curb there's plenty of drama [...]

Dental Patient Education Truthsjames2024-06-21T22:16:02-04:00

Dental Consulting and The 5 Types of Dentists

james2024-06-21T22:34:01-04:00

Dental Consulting and The 5 Types of Dentists Based on my interactions with more than 1,000 clinicians, I can tell you that the profession breaks out into 5 different types of Dentists. Each one has specific ways of thinking and practicing. [If you want to understand the 3 Types of Dental Patients, you'll find it here. Knowing this one thing will have you rethinking how you present treatment and what qualifying process you use!] Type 1 “Dr. Ultra Professional, Analytical, A Perfect 10 Fact-Finder” Cares a lot about what other people think. Isn’t passionate about [...]

Dental Consulting and The 5 Types of Dentistsjames2024-06-21T22:34:01-04:00

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.

james2024-06-21T23:20:09-04:00

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper. You current challenges and your immense reward or potential rewards that come from your owning a business are a direct result of one or more of these words and the actions they create in the economic worlds of your patients. Technology and information drives the better, faster, cheaper process and it’s happening in spite of what your opinion may be. It requires you to evaluate what you do, how you do it, what you sell, and how you sell it. Better, faster, cheaper impacts dental marketing [...]

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.james2024-06-21T23:20:09-04:00

Dental Practice Marketing Graduate advantages

james2024-06-21T23:19:18-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit. The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantagesjames2024-06-21T23:19:18-04:00

Dental Case acceptance…When it is not a good fit move on !

james2019-10-23T14:23:31-04:00

Dental Case acceptance...When it is not a good fit move on ! In our dental case acceptance training we touch on one rule- When it’s not a good fit move on ! What’s a good fit? Well for a clinician with a high level or morals and clinical skills it is: When you can deliver an acceptable result that you’ll happily provide for a family member at a fee you are satisfied with and in the manner and time-frame the patient needs. How many dental marketing companies or dental case acceptance management consultants have ever [...]

Dental Case acceptance…When it is not a good fit move on !james2019-10-23T14:23:31-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

james2024-06-21T23:19:06-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.” The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?james2024-06-21T23:19:06-04:00

Niche Services Nirvana Revealed for Dental Case Marketing

james2024-06-21T23:18:55-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketingjames2024-06-21T23:18:55-04:00

Dental Case Acceptance-The Good News about Hard Selling

james2024-06-21T23:18:31-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Sellingjames2024-06-21T23:18:31-04:00

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