Dental Practice Marketing Archives

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistry

james2024-06-21T22:49:48-04:00

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistry Using my ethical selling system has worked unbelievably well for me when I was in practice and now for my program members who rave how well my systems have worked for them. And guess what happens when you have an alignment of: good clinical skills, decent personality, being a bit more "out there" with putting a well thought out message about better services out into the market, and having a solid foundation for Ethical Selling Dentistry ? Well....here's what one of our member [...]

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistryjames2024-06-21T22:49:48-04:00

Dental Practice Marketing -How’s this year’s plan going?

james2024-06-21T22:49:00-04:00

Dental Practice Marketing -How's this year's plan going? Annually when we review dental practice marketing, we advise all our member practices well advance of the New Year to revisit the previous year's efforts critically. Do more of what worked, test one or two new activities, and kill off what was proven by the numbers to no longer be effective. If you don't work like this (having an annual promotional calendar), I can guarantee that you waste time and resources during the year. By this time of the year, things will feel out of control and [...]

Dental Practice Marketing -How’s this year’s plan going?james2024-06-21T22:49:00-04:00

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.

james2024-06-21T22:47:33-04:00

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy. In my dental practice advice series I tell my dentist members that worrying about your competitors is a waste of time and does not accomplish anything. Since there are practically two dentists on every block, it is very tempting to pay attention to what they are all doing. For "fun" some dentists drive around on their day off looking at how many cars are competitor’s parking lots or in big buildings full of dentists seeing how many patients are in [...]

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.james2024-06-21T22:47:33-04:00

Dental Practice Marketing and why dentists need “extra” skills for the new economy.

james2024-06-21T22:44:42-04:00

Dental Practice Marketing and why dentists need "extra" skills for the new economy. Now more than ever you need dental practice marketing strategies in place to overcome the current stagnant economy. Did you see the latest news, the unemployment rate is unchanged. As every glass is half full, the good news is at least things seem to be stabilizing. The half full part is that there is no hint of any returning to the pre-recession boom that the profession grew accustomed to for so many years. Tom Friedman, who predicted the flattening of technology worldwide [...]

Dental Practice Marketing and why dentists need “extra” skills for the new economy.james2024-06-21T22:44:42-04:00

Boo! What’s Your Dental Practice Marketing Plan?

james2024-06-21T22:43:51-04:00

Boo! What's Your Dental Practice Marketing Plan? As we are approaching the end of year, how is your dental practice marketing plan for next year going ? I trust you are busy with the fast approaching end of year tasks of most dentists--preparing for the holidays, multiple "free" days and some planning for next year. If you are like most that last item "planning for next year" probably needs more attention than it's routinely given. A number of our Elite Program members will be developing, finalizing and reviewing with each other this year's promotion plans [...]

Boo! What’s Your Dental Practice Marketing Plan?james2024-06-21T22:43:51-04:00

Dental Practice Marketing-Getting what they deserve.

james2024-06-21T22:43:19-04:00

Dental Practice Marketing-Getting what they deserve. Most dentists get the income they deserve especially now that times are no longer easy.....and they are not in the habit of dental practice marketing Just back from speaking in Columbus to a room of about 1,000 dentists and team members at Paragon Consulting's annual client event. Paragon is a great organization for providing the basic management systems that you likely do NOT have in your practice. Truth hurts, doesn't it? If you do have basic admin systems (bravo...you are in the minority), when was the last time you [...]

Dental Practice Marketing-Getting what they deserve.james2024-06-21T22:43:19-04:00

Dental Practice Marketing & Vicious Cycles……Excuses Don’t Cut It.

james2024-06-21T22:42:46-04:00

Dental Practice Marketing & Vicious Cycles......Excuses Don't Cut It. In discussing dental practice marketing and the excuses I hear while marketing systems are not being implements- they are almost always lame. I'm always in a state of revision and tweaking of materials either promotional or case acceptance related that our members actively use. In fact, just this week, as part of our online McAnally Selling System (which has ready to use ads plus training in how to use), I updated several free standing inserts used for promoting reconstructive cases as well as the "how to's" [...]

Dental Practice Marketing & Vicious Cycles……Excuses Don’t Cut It.james2024-06-21T22:42:46-04:00

GM, Dentists and Dental Practice Marketing

james2024-06-21T22:41:48-04:00

GM, Dentists and Dental Practice Marketing With an eye to dental practice marketing, it is interesting to see what the mammoth companies are doing and saying when it comes to advertising............. Have you seen the news? GM, the U.S.'s biggest advertiser in total dollars, has given the big "pfuuiii" to Facebook saying this social "media's" advertising simply does NOT WORK. A few things you need to understand. Much like it hasn't been a great car builder since sometime around the time of Ramses II (okay that is an exaggeration--but we'll be generous and pin that [...]

GM, Dentists and Dental Practice Marketingjames2024-06-21T22:41:48-04:00

Ethical Selling Dentistry and Sticker shock when presenting fees

james2024-06-21T22:41:01-04:00

Ethical Selling Dentistry and Sticker shock when presenting fees Using my proven ethical selling dentistry system, program members avoid the horror of sticker shock during case presentation. Every month in our member publications we discuss key things that one can do to make practice infinitely easier when it comes to promotion and ethical selling dentistry. Here's two that I recently reviewed on our list of 39 tenets which is now published and for sale on Amazon, that most in the profession have no clue on but that make real differences in whether you do better [...]

Ethical Selling Dentistry and Sticker shock when presenting feesjames2024-06-21T22:41:01-04:00

The Independent Dentist and Dental practice transitions. Think carefully.

james2024-06-21T22:40:40-04:00

The Independent Dentist and Dental practice transitions. Think carefully. For the Independent dentist, the concept of retirement and how to approach it raises big concerns. Summary: A reasonable and attainable alternative to traditional retirement is to move to a model of only promoting and ethically selling the procedures you love the most at appropriate and profitable fees for as long as you want or need income. Recently, we made it easy to obtain proven ready to use advertisements for reconstructive dentistry-cases that many dentists love doing and who's average case sizes start at $10,000--without needing [...]

The Independent Dentist and Dental practice transitions. Think carefully.james2024-06-21T22:40:40-04:00

Previous 678 Next