Dental Practice Marketing Archives

5 Ways to Attract New Dental Patients- Part 1

james2019-10-23T13:17:04-04:00

5 Ways to Attract New Dental Patients- Part 1 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December) and I’ve decided to give you 5 ways to attract new dental patients to any practice. “Way” #1 to Attract New Dental Patients Every 90 days, mail out a letter to all your local friends, family, and patients. As long as a patient has been in your office AT LEAST once in the past 12 months. Ignore everybody else. Those who have been around the “Big Case” world [...]

5 Ways to Attract New Dental Patients- Part 1james2019-10-23T13:17:04-04:00

Dental Practice Marketing Calendars

james2019-10-23T13:47:20-04:00

Dental Practice Marketing Calendars Do you do an annual marketing plan or calendar? If you do, then consider yourself part of the elite. If you are part of the elite, I have little doubt that you get more out of your practice in less time and with less stress AND help more patients versus those who “go with the flow” when it comes to planning the year ahead for their dental practice’s marketing. Yes, the elite realize that barring catastrophic disaster or global financial meltdowns there is an annual dental business cycle that is fairly [...]

Dental Practice Marketing Calendarsjames2019-10-23T13:47:20-04:00

Even More about Online Dentist Reviews

james2019-10-23T13:50:14-04:00

Even More about Online Dentist Reviews Digital word of mouth advertising comes in two distinct types....... Digital Word of Mouth Advertising Type 1 - Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is a difference between what they read at your website and what they read on these platforms. They place more credence on the 3rd party platforms. The platforms include: Google Plus Online Dentist Reviews Yelp [...]

Even More about Online Dentist Reviewsjames2019-10-23T13:50:14-04:00

Is word of mouth advertising dead? Online Dentist Reviews-Part 2

james2019-10-23T13:52:29-04:00

Is word of mouth advertising dead? Online Dentist Reviews-Part 2 How did Reviews “kill” Old Word of Mouth Advertising? In the online dentist reviews series let's continue the discussion about word of mouth advertising. This thing called the internet came along. Yes, the internet buried old word of mouth advertising plus many other things that are simply no longer true about how the world works. Up until the late 1990s, technological advancement was mostly related to physical transportation (ships, trains, planes, and automobiles) and the physical movement of information over wires (telegraph and telephone). In [...]

Is word of mouth advertising dead? Online Dentist Reviews-Part 2james2019-10-23T13:52:29-04:00

Dental Patient Education Truths

james2019-10-23T14:08:00-04:00

Dental Patient Education Truths In dental patient education series lets discuss the area of truths. Ever heard of the show "Shark Tank?" It’s ABC show where entrepreneur's pitch their ideas to a panel of business experts. They grill the entrepreneur with questions about their business idea and occasionally an entrepreneur walks out with business funding (in exchange for giving up part of their business). Mostly though the “contestants” get beaten up and their ideas and hopes are dashed to pieces on national TV. Whenever someone's dream gets kicked to the curb there's plenty of drama [...]

Dental Patient Education Truthsjames2019-10-23T14:08:00-04:00

Dental Consulting and The 5 Types of Dentists

james2019-10-23T14:09:12-04:00

Dental Consulting and The 5 Types of Dentists Based on my interactions with more than 1,000 clinicians, I can tell you that the profession breaks out into 5 different types of Dentists. Each one has specific ways of thinking and practicing. [If you want to understand the 3 Types of Dental Patients, you'll find it here. Knowing this one thing will have you rethinking how you present treatment and what qualifying process you use!] Type 1 “Dr. Ultra Professional, Analytical, A Perfect 10 Fact-Finder” Cares a lot about what other people think. Isn’t passionate about [...]

Dental Consulting and The 5 Types of Dentistsjames2019-10-23T14:09:12-04:00

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.

james2019-10-23T14:16:24-04:00

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper. You current challenges and your immense reward or potential rewards that come from your owning a business are a direct result of one or more of these words and the actions they create in the economic worlds of your patients. Technology and information drives the better, faster, cheaper process and it’s happening in spite of what your opinion may be. It requires you to evaluate what you do, how you do it, what you sell, and how you sell it. Better, faster, cheaper impacts dental marketing [...]

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.james2019-10-23T14:16:24-04:00

Dental Practice Marketing Graduate advantages

james2019-10-23T14:22:07-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit. The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantagesjames2019-10-23T14:22:07-04:00

Dental Case acceptance…When it is not a good fit move on !

james2019-10-23T14:23:31-04:00

Dental Case acceptance...When it is not a good fit move on ! In our dental case acceptance training we touch on one rule- When it’s not a good fit move on ! What’s a good fit? Well for a clinician with a high level or morals and clinical skills it is: When you can deliver an acceptable result that you’ll happily provide for a family member at a fee you are satisfied with and in the manner and time-frame the patient needs. How many dental marketing companies or dental case acceptance management consultants have ever [...]

Dental Case acceptance…When it is not a good fit move on !james2019-10-23T14:23:31-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

james2019-10-23T14:24:56-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.” The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?james2019-10-23T14:24:56-04:00

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