Dental Practice Marketing Archives

Niche Services Nirvana Revealed for Dental Case Marketing

james2019-10-23T14:51:32-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketingjames2019-10-23T14:51:32-04:00

Dental Case Acceptance-The Good News about Hard Selling

james2019-10-23T14:53:36-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Sellingjames2019-10-23T14:53:36-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage

james2019-10-23T14:54:33-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1. Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signagejames2019-10-23T14:54:33-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react

james2019-10-23T14:55:31-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react As part of my dental practice advice and how to market and present to patients I ask my members - "Do you have any idea of how your patient is going to react to your dental marketing and sales in your dental practice ?" McAnally Selling Advice-Rule #16 -If you make the patient uncomfortable, hard-wired, gut-level instinct takes over. Guess what..... instinct does not work in your favor (or theirs!). Instinctual deciding occurring directly out of doctor and team actions is derailing good [...]

Dental Practice Advice- Patient Instincts -do you know how they will reactjames2019-10-23T14:55:31-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??

james2019-10-23T14:56:46-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ?? Doctor’s routinely ask “how much more dentistry” will they do if they begin using The McAnally Selling System as part of their current fee for service dental practice marketing or if they take the sales training and attach themselves to Big Case Marketing through our Elite Advertising Program or through a private customized marketing package. Practices doing fee for service marketing, can expect 25-50% more production from the exact same funds spent on external practice marketing (or referral [...]

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??james2019-10-23T14:56:46-04:00

Dental Practice Marketing- Do you need to redo your website Part 2 ?

james2019-10-23T14:59:59-04:00

Dental Practice Marketing- Do you need to redo your website Part 2 ? In dental practice marketing we often get asked how often do I need to redo my website. The answer in a nutshell is like it or not websites have to be redone and usually more often than we would like.When it comes to appearances of websites, they continue to evolve and there is a certain expectation of what the public expects to see from design. Much like no one wants to step into a dental office that looks, feels, (smells!) like 1970 [...]

Dental Practice Marketing- Do you need to redo your website Part 2 ?james2019-10-23T14:59:59-04:00

Dental Practice Marketing-Redoing your website and how often ?

james2019-10-23T15:01:08-04:00

Dental Practice Marketing-Redoing your website and how often ? In dental practice marketing a key question is how often should you redo your website ? Answer – more often than any of us would like. We’ve just been through a complete re-design of our website as part of an upgrade of what was already the professions #1 ethical sales training course for selling professional dental services. This makes website version 5 in roughly 9 years. At this point, the bills for websites from those 9 years cost more than my regular dental education! If you [...]

Dental Practice Marketing-Redoing your website and how often ?james2019-10-23T15:01:08-04:00

Dental Practice Advice-Hey doc, this is awkward…

james2019-10-23T15:04:22-04:00

Dental Practice Advice-Hey doc, this is awkward... One of the main rules we like to impart to our members through our dental practice advice is: McAnally Selling Rule #14 – Eliminate awkwardness and more patients win. Awkward; causing or feeling embarrassment or inconvenience. If something has happened in a patient relationship or in the early stages of prospective patient relationship that’s created or is creating awkwardness, the best thing you can do is take the responsibility to raise the issue and talk about whatever it is that’s going on. It’s not just the best thing [...]

Dental Practice Advice-Hey doc, this is awkward…james2019-10-23T15:04:22-04:00

Dental Implant Marketing-For dental implants- media helps

james2019-10-23T15:05:51-04:00

Dental Implant Marketing-For dental implants- media helps The dental implant economy has recovered completely. Better than it was even before the 2008 recession. Sadly, while it’s feast time for a small crowd of implant oriented practices who know how to correctly apply dental implant marketing using our strategies, most who dream of doing these cases aren’t. It's even more unfortunate that thousands are lining up for training annually, forking over big tuition dollars without knowing the true lay of the land or how to correctly market for implants. The marketing for the clinical courses is [...]

Dental Implant Marketing-For dental implants- media helpsjames2019-10-23T15:05:51-04:00

Who else is disappointed in their dental practice marketing results?

james2019-10-23T15:07:36-04:00

Who else is disappointed in their dental practice marketing results? A common refrain, “I wish my dental practice marketing performed better.” Yes, there’s a lot of bad dental marketing that goes on. That is often the issue. Then at other times, it’s pretty good marketing but it is that they failed to prioritize and exhausted their resources (time and money) on the wrong activities. [My brand new book Volume 3 in the Dentist’s Unfair Advantage series – ‘The Ultimate Guide to Niche Dental Marketing’ lays out how to make sure your priorities are correct to [...]

Who else is disappointed in their dental practice marketing results?james2019-10-23T15:07:36-04:00

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