Dental Practice Marketing Archives

AAID- discussing dental implant marketing and ethical selling dentistry

james2024-06-21T22:36:23-04:00

AAID- discussing dental implant marketing and ethical selling dentistry While discussing dental implant marketing at the AAID Vegas meeting, we also touched on ethical selling dentistry. AAID Vegas was a great meeting. When big organizations such as the AAID are putting promotion of dental implant marketing and ethical selling dentistry in front of their members you know that the realities of what's required to use the advanced training from these symposiums and courses is truly sinking in with more members of the profession. I have been teaching my program members this for years. The old [...]

AAID- discussing dental implant marketing and ethical selling dentistryjames2024-06-21T22:36:23-04:00

Ethical Selling Dentistry-Loss positioning of treatment options

james2024-06-21T22:36:10-04:00

Ethical Selling Dentistry-Loss positioning of treatment options In Ethical Selling Dentistry, loss positioning of treatment options encourages good patient choices based on the behavioral science of top minds around the world. Heard of the Amos Tversky Survival and Thearpy Choice Scenario? Dr. Sheena Iyengar explores this in 'The Art of Choosing' and it has profound implications for YOUR patient treatment plans and how ethical selling dentistry is applied. If you want to help more patients choose better treatment, take the time to learn something new. Influence and decision making behavioral science is now about 55 [...]

Ethical Selling Dentistry-Loss positioning of treatment optionsjames2024-06-21T22:36:10-04:00

Fountain of Youth™ Denture–Cosmetic Denture Marketing

james2019-10-23T18:01:53-04:00

Fountain of Youth™ Denture--Cosmetic Denture Marketing Costmetic denture marketing and the "Fountain of Youth™ Denture". New to the entry of cosmetic denture training is some folks here on the East Coast teaching a " Fountain of Youth™denture which is essentially a gain getting the vertical/centric, lip support and tooth position correct. Bravo to them for imparting better denture technique knowledge into the profession. A number of our members have always promoted cosmetic dentures successfully, I did so in my clinical practice and we teach how to promote this procedure in our Niche Marketing System found [...]

Fountain of Youth™ Denture–Cosmetic Denture Marketingjames2019-10-23T18:01:53-04:00

Dental Practice Marketing-Why it is so different

james2024-06-21T22:35:36-04:00

Dental Practice Marketing-Why it is so different In Dental Practice Marketing, learn here how to create your niche to ethically sell your favorite dentistry. Ethically sell to patients wanting your best services. You can spend thousands monthly on advertising with lackluster results. Our proven selling (dental case acceptance) system is an ethical, step-by-step process to close large niche cases (implants, Cerec, reconstructions, cosmetics, fast ortho, etc.) and improve total advertising returns by 25% or more. Elite clinicians gain control of their time, increase satisfaction levels, and make a difference in more patient's lives. Whether you [...]

Dental Practice Marketing-Why it is so differentjames2024-06-21T22:35:36-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases

james2024-06-21T22:30:10-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases Are you applying dental practice marketing as a business owner in your practice ? Most likely you are not and you are losing out and missing many patients who could use your clinical skills. Attracting and closing larger fee-for-service cases combines the science of marketing and the science of influencing human behavior and decision making. It is a specialized field of study that you probably never experienced as it’s not advocated or taught in dental schools, in CE courses or residencies, at dental conventions, any consulting [...]

Dental Practice Marketing-The Specifics of Closing Large Fee Casesjames2024-06-21T22:30:10-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement

james2024-06-21T22:28:54-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement In my dental practice marketing series I cannot emphasize enough how much you must attract the correct patient who will be happy to pay you for your skill, care and judgement. Heading back to Miami after a successful Elite meeting. Most members reporting year on year growth, best quarters EVER, etc. Gave an updated presentation on how to get fees appropriate to advanced levels of skill, care and judgement that quite literally is THE ONE SINGLE presentation that will pay for the entire $60K Elite [...]

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgementjames2024-06-21T22:28:54-04:00

Dental Practice Marketing- Across State Lines and Even Country Borders

james2024-06-21T22:28:21-04:00

Dental Practice Marketing- Across State Lines and Even Country Borders In dental practice marketing the internet has made it incredibly easy to target patients around your practice- be they right next door, across the state line, or even in a different country. The ability to search and place ads is changing the landscape and will continue to do so. It’s going to eventually come back to bite our licensing boards and the ADA on the behind which is one of the most delightful things possible. Dental boards are tilting at windmills enacting all kinds of [...]

Dental Practice Marketing- Across State Lines and Even Country Bordersjames2024-06-21T22:28:21-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know It

james2024-06-21T22:25:48-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don't Even Know It Hidden Dental Practice Marketing Expenses You are paying for marketing like it or not In a recent conversation with a dentist, I asked, “How much do you spend on dental practice marketing each year?” The response was “I don’t’ market or advertise so I have no expense”. My next question was “How much do you write off each year to the insurance companies?” His response: $85,000. What this dentist didn’t realize was that an $85K write-off to the insurance company WAS [...]

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know Itjames2024-06-21T22:25:48-04:00

Dental Practice Marketing-Focusing on the “insured” middle class not a good idea

james2024-06-21T22:24:53-04:00

Dental Practice Marketing-Focusing on the "insured" middle class not a good idea When discussing dental practice marketing I notice that for dentists focusing on the "insured" middle class--the digging is getting harder. While the data is sound, this is going to be a bit of a rant…..so get ready….it’s intended as a wake-up call to a few more in the profession who are asleep at the helm unaware of the iceberg ahead that makes the sinking of the Titanic look like like a minor event. This missive is mostly for the U.S. dentist but it [...]

Dental Practice Marketing-Focusing on the “insured” middle class not a good ideajames2024-06-21T22:24:53-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?

james2024-06-21T22:24:40-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying? After you have left the expensive CE course, have you the tools to do the dental practice marketing required to attract the type of patient you gained the skills you just learned ? I love dental CE marketing that crosses my desk. You’ll find one from Frank Spear below that we’ll look at in a moment related to what’s being promised. It provides some insight into what’s being sold and more importantly what’s not being discussed and blatantly absent from the sales material. There’s [...]

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?james2024-06-21T22:24:40-04:00

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