Dental Practice Success Archives

Artificial Intelligence (AI), Selling Big Cases and Challenging Economies
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Artificial Intelligence (AI), Selling Big Cases and Challenging Economies

jonathanr2024-06-21T13:47:20-04:00

Artificial Intelligence (AI), Selling Big Cases and Challenging Economies What have I learned from 30+ years of running dental businesses and having my hand in hundreds of advanced clinical practices spending tons of money on advertising in great (and not so great) economies? Well, the No. 1 business endeavor that made the most difference economically throughout these varying economies wasn’t the practices’ advertising; it was whether a practice possessed mastership level sales abilities in both sales process and sales leadership. In down economies, it meant more money from the business flow, be it from existing patients or from any and all [...]

Artificial Intelligence (AI), Selling Big Cases and Challenging Economiesjonathanr2024-06-21T13:47:20-04:00

Why You Need To Exit the Implant Case Sales Game – Part 6
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Why You Need To Exit the Implant Case Sales Game – Part 6

jonathanr2024-06-21T15:49:53-04:00

Why You Need To Exit the Implant Case Sales Game - Part 6 Today's post, the last in this six-part series (revisit Part 1 here) is about the bottom line with firing yourself and team from sales. Here are the advantages the come out of firing yourself and your team from most of the traditional way independents have had to approach the process for the full-arch implant case. Say No to Sales Finally you would… Only need to perform a good diagnosis and then deliver good treatment results not overly worry about selling or being sales ‘experts’ Not relying on [...]

Why You Need To Exit the Implant Case Sales Game – Part 6jonathanr2024-06-21T15:49:53-04:00

Why You Need To Exit the Implant Case Sales Game – Part 4
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Why You Need To Exit the Implant Case Sales Game – Part 4

jonathanr2024-06-21T15:46:19-04:00

Why You Need To Exit the Implant Case Sales Game - Part 4 Fortunately, there is a new way to break from the failed past and approach sales in a way that’s far more predictable (at least with Big Case Marketing): The pandemic was an economic boom period for implant practices who went into it with strong advertising already in place. Record months and two record years were on the books for many clients. But that gravy train couldn’t last. My gut said, ‘what goes up must come down’ and I believed things were going to get much harder as [...]

Why You Need To Exit the Implant Case Sales Game – Part 4jonathanr2024-06-21T15:46:19-04:00

Why You Need To Exit the Implant Case Sales Game – Part 3
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Why You Need To Exit the Implant Case Sales Game – Part 3

jonathanr2023-05-23T12:05:56-04:00

Why You Need To Exit the Implant Case Sales Game - Part 3 Even if you are an elite clinician, your personal odds of having significant success at treating a lot of cases is terrible, so what’s the solution? Here are the facts about sales as it relates to the profession and implant dentists: Implant dentists and the profession as a whole we are ‘hacks’ at selling our best services; especially with cases that cost as much as automobiles. Only 15% every get proficient at this important part of the business of implants and that is with years of work. [...]

Why You Need To Exit the Implant Case Sales Game – Part 3jonathanr2023-05-23T12:05:56-04:00

Why You Need To Exit the Implant Case Sales Game – Part 1
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Why You Need To Exit the Implant Case Sales Game – Part 1

jonathanr2024-06-21T13:56:38-04:00

Why You Need To Exit the Implant Case Sales Game - Part 1 WARNING: This is a multi-part blog post, but if you are truly serious about treating far more implant cases than you do now (or if you have big dreams and aspirations to have a practice with an abundance of implant cases), you’ll take the time into read, digest, and act on what follows. Part 1 of this series will cover why it’s well past time to fire yourself and your staff from as much of sales process as possible with your full-arch implant cases. In a bit [...]

Why You Need To Exit the Implant Case Sales Game – Part 1jonathanr2024-06-21T13:56:38-04:00

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)
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Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)

jonathanr2024-06-21T15:42:22-04:00

How is your dental implant practice hiring going? Hiring is THE implant business topic of 2022. Whether its associates, assistants, or basic admin, hygienists, finding staff is a challenge. If we are seeking highly specialized sales staff with direct to patient sales experiences the level of difficult is many multiples of difficulty beyond basic staff. As a sign of the reality of what’s happening on the ground, almost all of those dentists hiring report significant challenges in filling the vacancies. While finding staffing is a challenge or impossible, on the demand side, interest remains very strong with patients looking [...]

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)jonathanr2024-06-21T15:42:22-04:00

Why Traditional Dental Sales Is Such a Turnoff
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Why Traditional Dental Sales Is Such a Turnoff

jonathanr2023-05-23T12:28:11-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoffjonathanr2023-05-23T12:28:11-04:00

Flying Lessons and Dentistry-Dental Practice Advice

james2024-06-21T22:05:28-04:00

Flying Lessons and Dentistry-Dental Practice Advice In this dental practice advice series lets talk about how critical it is to review how you go about how you present your cases with a check-list and how you have an advantage over other dentists who have not learned how to use them. Would you personally try to fly a plane (or land it!) without flight lessons? What about a multi-engine plane with your entire family on board? What about a Gulfstream jet? Here's another one.....Would you go flying as a passenger with someone in any of the [...]

Flying Lessons and Dentistry-Dental Practice Advicejames2024-06-21T22:05:28-04:00

Believability and Kvetching in Boca Raton- Dental Practice Advice

james2024-06-21T22:06:26-04:00

Believability and Kvetching in Boca Raton- Dental Practice Advice In my dental practice advice series lets talk about those who complain too much. After years of observing and listening to specific situations in practices throughout the world, I can tell you there aren’t a lot of new surprises in what I hear. Being more than a decade into what I call my third career (full time consultant), I can tell you that these stories are repeated over and over. Recently, I had a conference call with two docs in an area of Florida with a [...]

Believability and Kvetching in Boca Raton- Dental Practice Advicejames2024-06-21T22:06:26-04:00

Should I take dental insurance or not? Part 1

james2024-06-21T22:13:47-04:00

Should I take dental insurance or not? Part 1 Have you ever wondered what it takes to be dental “insurance free?” Or why it makes sense to be “blended” with a mix of dental insurance and fee for service revenue? If so, this two part discussion will be of interest to you. Before we get into the subject matter, a few insights today from the New York metro market as I’m wrapping up two weeks of setting up a satellite office in midtown Manhattan roughly a block from the Empire State Building. While getting ready [...]

Should I take dental insurance or not? Part 1james2024-06-21T22:13:47-04:00

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