Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)

2023-05-23T12:08:24-04:00

How is your dental implant practice hiring going? Hiring is THE implant business topic of 2022.  Whether its associates, assistants, or basic admin, hygienists, finding staff is a challenge.  If we are seeking highly specialized sales staff with direct to patient sales experiences the level of difficult is many multiples of difficulty beyond basic staff. As a sign of the reality of what’s happening on the ground, almost all of those dentists hiring report significant challenges in filling the vacancies.  While finding staffing is a challenge or impossible, on the demand side, interest remains very strong with patients looking [...]

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)2023-05-23T12:08:24-04:00

The Limitations of Implant Knowledge, Part 2

2023-05-23T12:09:58-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still docs who can't restore even a single implant. AOX Case Knowledge When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are capable of planning full arch cases surgically. [...]

The Limitations of Implant Knowledge, Part 22023-05-23T12:09:58-04:00

The Limitations of Implant Knowledge, Part 1

2023-05-23T12:10:42-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still plenty of docs who can't restore even a single implant. Realty of Dental Implant Knowledge in the Profession When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are [...]

The Limitations of Implant Knowledge, Part 12023-05-23T12:10:42-04:00

Take a Look at This All-on-X Case

2023-05-23T12:14:15-04:00

Do you like the case in this image? Pretty nice, right? It's an example of the kinds of cases our AO4 doctors do routinely. While others with advanced implant training "wish" our member doctors DO. This particular case also illustrates the power of our "Medicare Implant" advertising message as this patient responded to a Medicare related treatment ad. This particular patient, alas, did not have the right Medicare plan to get any help or reimbursement from Medicare but they still went forward with treatment. The Medicare Issue "Medicare" created the phone call and OUR member got the $45,000 case that [...]

Take a Look at This All-on-X Case2023-05-23T12:14:15-04:00

A Noteworthy New Full Arch Program Testimonial

2023-05-23T12:14:47-04:00

This recent testimonial is from one of our member locations in Northern California; just one of many super competitive markets we work and succeed in. "Hello Doctor: A note, again, to let you know how happy I am with your Full Arch Program program. It has carried me into the New Year with Great Anticipation and Hope! Even though I have many, many full arch cases, most were being finished from last year and few new ones coming along which meant little money coming in for the ongoing monthly overhead. I foresaw this issue last April when I viewed your [...]

A Noteworthy New Full Arch Program Testimonial2023-05-23T12:14:47-04:00

What Creates 100 Full-Arch Cases Yearly?

2023-05-23T12:15:21-04:00

Change is a constant. I see it in the time I've been active in the implant world since 1995. The procedures and clinical thinking has evolved (AKA changed), protocols and implant design and work flows have changed, and there have been changes on the advertising and sales side of the equation. What's Changing? In advertising, the procedure (full arch implants), there's been a few minor (and a few major) changes in the wording of the messages that work best. However, even in the digital age, some of the same very best messages that worked for creating implant cases in the [...]

What Creates 100 Full-Arch Cases Yearly?2023-05-23T12:15:21-04:00

Another Secret About Medicare

2023-05-23T12:16:44-04:00

Full-arch implant cases, and, specifically, the All-on-X case, is almost entirely an advertising based service. At least 95% of cases are created by advertising. Yes, occasionally there is an oral surgeon, with a hella-massive referral network, who can avoid advertising for All-on-X cases BUT most specialists, including the OMFS and PERO docs, are in the exact same boat as the implantologist. You can refuse to accept this reality but, like it or not, if you refuse to advertise for All-on-X you will have few All-on-X cases and maybe even zero cases. It's sad to think about the expensive CE, time, [...]

Another Secret About Medicare2023-05-23T12:16:44-04:00

Do What Works… Or Do What’s Insane?

2023-05-23T12:17:34-04:00

We are 50% advertising agency and 50% SALES consultancy. Why? Because even with some of the very best ads in the universe (ours), economic results are greatly hindered if the practice thinks and acts like a 'classic' one presenting and treating a few fillings and crowns here and there and doing hygiene checks. The processes, conversations, behaviors, and mindsets in this environment are basically like kryptonite to economic results to full arch implant advertising. The ads flood the phone with patients but they are never invited into the practice in a way that moves them on to consults, presentations, and [...]

Do What Works… Or Do What’s Insane?2023-05-23T12:17:34-04:00

Guess Which Implant Ad Agency Is FIRST?

2023-05-23T12:18:19-04:00

Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?2023-05-23T12:18:19-04:00

What’s the Cost for Advertising All-on-4 Cases?

2023-05-23T12:20:34-04:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely [...]

What’s the Cost for Advertising All-on-4 Cases?2023-05-23T12:20:34-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
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