Independent Dentist Archives

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)
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Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)

jonathanr2024-06-21T15:42:22-04:00

How is your dental implant practice hiring going? Hiring is THE implant business topic of 2022. Whether its associates, assistants, or basic admin, hygienists, finding staff is a challenge. If we are seeking highly specialized sales staff with direct to patient sales experiences the level of difficult is many multiples of difficulty beyond basic staff. As a sign of the reality of what’s happening on the ground, almost all of those dentists hiring report significant challenges in filling the vacancies. While finding staffing is a challenge or impossible, on the demand side, interest remains very strong with patients looking [...]

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)jonathanr2024-06-21T15:42:22-04:00

Why Traditional Dental Sales Is Such a Turnoff
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Why Traditional Dental Sales Is Such a Turnoff

jonathanr2023-05-23T12:28:11-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoffjonathanr2023-05-23T12:28:11-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1

james2024-06-21T22:15:46-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1 New Flash - Old fashioned Word of Mouth Advertising IS dead! But…..New Word of Mouth Advertising, or more appropriately,online dental practice reviews or Digital Word of Mouth Advertising (DWOMA) is alive, growing by double digits every year, and far better than the original. Based on review of the data, most dentists are ignorant of the state of Digital Word of Mouth Advertising and how it’s affecting their practice and their marketing and even case acceptance results. Those embracing the power of this as part [...]

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1james2024-06-21T22:15:46-04:00

July 3rd, International Day of the Independent Dentist

james2024-06-21T23:15:09-04:00

July 3rd, International Day of the Independent Dentist For US readers, the 4th of July is nearly upon us. It’s one of MY personal favorite holidays. Each year, I declare July 3rd a day of responsibility for personal dental independence and in that spirit July 3rd is officially hereby known as the International Day of the Independent Dentist. This is hands-down my most lengthy message of each year. Probably the most important of the year as well from a “philosophical” standpoint with how one thinks and operates from a foundational understanding of what we’re born [...]

July 3rd, International Day of the Independent Dentistjames2024-06-21T23:15:09-04:00

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?

james2024-06-21T23:07:58-04:00

The Independent Dentist-Is the Solo Dental Practice a Dinosaur? Some think that the independent dentist or the solo dental practice is a dinosaur. American dentistry is trending toward more group practices doing more insured dentistry for lower fees. Some believe that independent dentists and solo practices, offering custom fee-for-service treatment, are waning. Big Case Marketing believes the opposite. We see solo practices which have a strong sales system and effective niche marketing in place prospering. Of course, some portion of the population is limited regarding what it can afford to spend or is willing to [...]

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?james2024-06-21T23:07:58-04:00

Dental Practice Marketing and Advertising

james2024-06-21T23:07:43-04:00

Dental Practice Marketing and Advertising In Dental Practice Marketing is advertising an expense or investment? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and dental practice marketing and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, independent dentists are finding [...]

Dental Practice Marketing and Advertisingjames2024-06-21T23:07:43-04:00

The Independent Dentist and Advertising-an expense or investment?

james2024-06-21T23:04:17-04:00

The Independent Dentist and Advertising-an expense or investment? For the independent dentist who considers advertising......which is it........and expense or or an investment ? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, [...]

The Independent Dentist and Advertising-an expense or investment?james2024-06-21T23:04:17-04:00

Independent Dentists worry-Are there too many dentists?

james2024-06-21T22:59:24-04:00

Independent Dentists worry-Are there too many dentists? Independent dentists often ask at professional meetings "why are there too many" dentists? While the economy is in a very unfair state, Dentistry remains a great profession ESPECIALLY for those working to accumulate advantages in their local area. This entire topic of how to create advantages that allow any dentists to win out over market unfairness is the subject matter of my latest book available at Amazon. Here are some signs of the times: *Dental school enrollment is UP. Dentists’ kids and those in dentists’ circles of influence [...]

Independent Dentists worry-Are there too many dentists?james2024-06-21T22:59:24-04:00

Independent Dentists and Competition -why it’s a good thing to strive for Un-equality

james2024-06-21T22:59:04-04:00

Independent Dentists and Competition -why it's a good thing to strive for Un-equality Independent dentists as business owner's why is it important to understand and care (very much) about the concept of becoming “un-equal’ in your market against the competition ? Because ultimately, how ‘un-equal’ you are in the eyes of the prospective and existing patient ties directly to your ability to stay independent from the tentacles of insurance discounting and to command full fees for whatever service you enjoy the most. Dentists who are the most equal in the eyes of the public have [...]

Independent Dentists and Competition -why it’s a good thing to strive for Un-equalityjames2024-06-21T22:59:04-04:00

Independent Dentist and Liberty over Dental Insurance Tyranny

james2024-06-21T22:58:32-04:00

Independent Dentist and Liberty over Dental Insurance Tyranny As an independent dentist do you wonder why don't more dentists already have Liberty over dental insurance? For the most part it's because they have never understood they actually have a choice to make in this matter. Did you know that there are doctors practicing around you, who, at this very moment, are 100% free from the tyranny of discounted insurance contracts? You and they both go to your practices each day and do the exact same clinical procedures. You take a very big fee ‘haircut’ on [...]

Independent Dentist and Liberty over Dental Insurance Tyrannyjames2024-06-21T22:58:32-04:00

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