Here's a secret critical to understand related to today's implant patients and cases and the specialty All-on-X advertising we produce, place, and manage for our member practices in the Full-Arch Program: Gone are the days when implant patients were mostly those in dentures. Yes, there are on occasion denture wearers who still need and who will buy dental implants, but the majority of cases right now are those in terminal dentitions (the ailing/failing dentition). This means most immediate loading cases (and the advertising that drives awareness, consults, and All-on-X cases in operatories) is not focused on those wearing dentures but on [...]