Here’s a secret critical to understand related to today’s implant patients and cases and the specialty All-on-X advertising we produce, place, and manage for our member practices in the Full-Arch Program:
Gone are the days when implant patients were mostly those in dentures. Yes, there are on occasion denture wearers who still need and who will buy dental implants, but the majority of cases right now are those in terminal dentitions (the ailing/failing dentition).
This means most immediate loading cases (and the advertising that drives awareness, consults, and All-on-X cases in operatories) is not focused on those wearing dentures but on those who still have their teeth.
The Real Target for Full-Arch Implants
Dentures motivate for All-on-X but we are NOT seeking denture wearers as they are not the majority of those buying All-on-X.
The second key item is that MOST of these patients are regular middle-class people who did not grow up with great care. They are rarely folks who have been well off for most of their life…
Seeking the wealthy because they have the money for All-on-X is going after the wrong patient. Yes, wealthy All-on-X patients are present, but they are the one out of 50.
Today’s immediate loading procedures (e.g. All-on-4, All-on-6, etc.) and “get your teeth now” messages are the rallying cries for a rapidly growing segment of the dental population who is 45 and older in age, who fear the denture of their parents, and who want to avoid that device at all costs!
Patients in terminal dentitions want and need full arch implants and are drawn to these new methods of implant placement and restoration IF the messaging is correct in advertising.
Building Trust for Big Cases
A percentage is also willing and able to write checks for treatment if you understand how to become a Most Trusted Patient Advisor with a better relationship with the patient than your competitors (something that isn’t terribly difficult once you have the right training in the sales process).
There are unique advantages the All-on-X procedure has over “traditional” fixed implant therapy; including time in treatment, computer-guided predictability, and reduced cost compared to a decade ago when 8 and 10 implants were routinely recommended for fixed cases and a fee for ONE arch would approach $50K.
These advantages generate significant patient interest plus our unique “avoid dentures” messages in our market area/territory exclusive Full-Arch Advertising Program taps into what patients want (teeth with the least hassle) and into what you want (patients who want what you can do for them thanks to your advanced training).
Click here to have your one-on-one discussion about all of this with Dr. McAnally.
Full-Arch Program Testimonials
“Thanks to James and the Full-Arch Program, we treat a full arch case every week. I’m having the most fun ever in my long professional career!”
– Dr. Joe M. Virginia“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC
