The Limitations of Implant Knowledge, Part 2

2023-05-23T12:09:58-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still docs who can't restore even a single implant. AOX Case Knowledge When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are capable of planning full arch cases surgically. [...]

The Limitations of Implant Knowledge, Part 22023-05-23T12:09:58-04:00

The Limitations of Implant Knowledge, Part 1

2023-05-23T12:10:42-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still plenty of docs who can't restore even a single implant. Realty of Dental Implant Knowledge in the Profession When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are [...]

The Limitations of Implant Knowledge, Part 12023-05-23T12:10:42-04:00

Understanding AOX Case Discounts

2023-05-23T12:11:13-04:00

In a moment, you'll listen to one of our docs stories on how he gets full fees for cases. But first, a reality or two to consider. Reality #1 Most dentists resort to uncontrolled discounting as their only way to sell their services. Why?  They simply don't know any better. Our program members completing and using the #1 big case sales training for advanced dentists understand how to reduce the need for discounting and control when and how much discounting occurs.  The result - they do the cases they want at the the fees they want and ironically they help more patients [...]

Understanding AOX Case Discounts2023-05-23T12:11:13-04:00

What’s the Cost for Advertising All-on-4 Cases?

2023-05-23T12:20:34-04:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely [...]

What’s the Cost for Advertising All-on-4 Cases?2023-05-23T12:20:34-04:00

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2023-05-23T12:21:48-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2023-05-23T12:21:48-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00
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