With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2023-05-23T12:21:48-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2023-05-23T12:21:48-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

Just Say No To Dumb Discounting

2023-05-23T12:25:15-04:00

FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discounting2023-05-23T12:25:15-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2023-05-23T12:28:46-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2023-05-23T12:28:46-04:00

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!

2023-05-24T12:00:33-04:00

While most implant dentists would rather have a root canal than discuss sales or address sales issues in their business, the reality is sales is a mandatory and serious aspect of practice operations for anyone wanting to treat multiple full arch cases on a monthly or weekly basis. You Can't Wing Luxury Patient out of pocket cost is the #1 reason that sales process can’t be ‘winged.’ The most basic full mouth rehabilitation with a cosmetic denture upper and a lower implant retained appliance ranges from $10K-$20K (i.e. the price of a Kia) and can go to $50K-$80K depending on type [...]

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!2023-05-24T12:00:33-04:00

Implant Case Presentation Is Not What You Were Taught In Dental School

2023-05-24T12:01:23-04:00

Have you spent many thousands of dollars on implant advertising and you received leads, but not many leads ended up as cases? Is your local area saturated by corporate chains like ClearChoice, Aspen Dental, Heartland, Affordable Dentures & Implants, and others? Do you hate the feeling of being a salesperson who needs to “close” people on treatments? Does what you’ve been told related to sales in dental implant CE courses feel like it doesn’t belong in a professional practice or sound ‘gimmicky?’ Are you still presenting your implant cases as taught to you in dental school with lists of procedures, codes, [...]

Implant Case Presentation Is Not What You Were Taught In Dental School2023-05-24T12:01:23-04:00

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases

2023-05-24T12:02:15-04:00

More than 80% of our advertising doctors treat from three to six arches per month.  At this arch volume, these doctors ‘make their implant production’ in just 3 days.  Yes, we have a smaller group who ‘go big’ and want 10-20 or even ClearChoice-level 30 arches per month but most are happy clinically administratively at the three to six arch per month volume. In the U.S. when you add up all the specialists and implantologists capable of treating full arches comprehensively (surgery and restorative), it’s less than 10,000 providers.  Each of these providers could be at this case volume but the [...]

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases2023-05-24T12:02:15-04:00

Why There’s No Such Thing As Franchise All-on-X

2023-05-24T12:05:01-04:00

There are a few entities out there claiming to be "franchisors" of the All-on-X procedure as a business model. How many dental franchises can you name and point to as resoundingly successful in the profession? Different Models for Different Businesses Think of the biggest national clinic names you know: First up. ClearChoice - 100% corporate owned (now owned by Aspen). Definitely not a franchise. There is Aspen dental which owns its locations 100%. Again not a franchise. Then there is Heartland which buys practices and hires back the owners for a period. Also not a franchise. Then there are a myriad [...]

Why There’s No Such Thing As Franchise All-on-X2023-05-24T12:05:01-04:00

How Credible Are You Compared To Other All-on-X Doctors?

2023-05-24T12:05:53-04:00

To treat All-on-X cases regularly, it's mandatory that you have effective specialty All-on-X advertising and operate your sales process at a level similar to ClearChoice (e.g MBA Level). To treat a LOT of cases, you have to be more credible than others around you who are also advertising to the public for All-on-X cases. The more local competition there is, the more credible you need to be seen as compared to other choices around you. What Is Credibility? Credibility can be easily engineered with guidance. Credibility means how you position your skills, practice environment, technique, AND in what patients say about [...]

How Credible Are You Compared To Other All-on-X Doctors?2023-05-24T12:05:53-04:00

Storefronts and Google Ads

2023-05-24T12:06:33-04:00

A big part of All-on-X advertising is having the right "storefront" online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it's about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of [...]

Storefronts and Google Ads2023-05-24T12:06:33-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
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San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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