james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

In dental marketing strategies a mailer gets more attention than postcards

james2024-06-21T23:06:38-04:00

In dental marketing strategies a mailer gets more attention than postcards In my dental marketing strategies I have found that a Direct-to-Prospect Mailer gets more attention than postcards. Best results from a direct marketing campaign depend the number of people who see it. At 11" tall and 17" wide and folded in half the Big Case Marketing Direct-to-Propspect mailer is considerably larger than any postcard and definitely stands out in the mailbox. The more people who see it, the more response is likely. Members of the McAnally Selling System have them personalized by my team [...]

In dental marketing strategies a mailer gets more attention than postcardsjames2024-06-21T23:06:38-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System

james2024-06-21T23:06:25-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System I have developed my dental marketing ideas based on a proven behavioral science as taught by Harvard, Yale and many other well known institutions. Ellen Langer, Ph.D. was featured in the NYT last weekend. It is nice to see a researcher whose work has been directly pulled into the selling system that I teach validated on such a large scale. My new and improved McAnally Selling System teaches how to improve case acceptance by learning how to ethically sell. I've been looking at Dr. Langer's [...]

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling Systemjames2024-06-21T23:06:25-04:00

Free dental marketing-To Yelp or Not to Yelp?

james2024-06-21T23:06:04-04:00

Free dental marketing-To Yelp or Not to Yelp? In free dental marketing- I’d like to talk about Yelp and an unusual way to use it. As most of you know, Yelp is an online app, website, and platform that allows customers the ability to rate businesses (1-5 stars) and post their comments. It’s also where some prospects (even some ideal major prospects) go to read reviews and decide whom to give their business to, often based on these comments especially IF the reviews have been handled correctly. But here’s a more valuable way to use [...]

Free dental marketing-To Yelp or Not to Yelp?james2024-06-21T23:06:04-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ?

james2024-06-21T23:05:54-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ? Here is some free dental marketing information- If you asked what the biggest opportunity that comes nearly free of charge to promote a practice that has results which become massive over time, the answer hands down, are patient reviews (success stories) posted at Google and Yelp. There are two types of reviews for this type of free dental marketing- Type 1: Short form review The short form review consists of several sentences which can and do “tip” prospective patients into coming in for [...]

Free dental marketing-Are your testimonials being posted on Google or Yelp ?james2024-06-21T23:05:54-04:00

Ethical Selling Dentistry and what dental insurance companies don’t want you to know

james2024-06-21T23:05:35-04:00

Ethical Selling Dentistry and what dental insurance companies don't want you to know When discussing ethical selling dentistry what's the #1 complaint among dentists who are "trapped" in dental insurance? It's getting a full fee appropriate to their care skill and judgment. Most dentists fully entrenched in the insurance model are getting hammered on their fees and have psychologically waived the white flag on fees forever. They get whatever the insurance company will give them and they are demoralized. Those with more skills, capable of doing advanced procedures, are often the most demoralized. That is [...]

Ethical Selling Dentistry and what dental insurance companies don’t want you to knowjames2024-06-21T23:05:35-04:00

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4

james2024-06-21T23:05:25-04:00

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4 In dental implant marketing category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is commoditized. While others doing similar (but poorly marketed and sold) or lesser (generic) procedures find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get much less raise on an annual basis, those utilizing category killing strategies (both in dental implant marketing [...]

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4james2024-06-21T23:05:25-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is????

james2024-06-21T23:05:11-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is???? I just returned from a private client meet up for whom I offer dental consulting. It's a long term implant/premium denture/LANAP practice. 2 doctors, 2 locations. I have been dental consulting them for 5 years. 5 years ago it was one doc, doing 1 million in one practice and 1.3 in practice two. Today it's 2 million in #1, 2.5 million in #2, and it's reasonable that they'll approach a combined $6M in the next 12-18 based on the discussion and plan we just reviewed. Yes, [...]

Dental Consulting-My Story. A $6M Story. Your Story Is????james2024-06-21T23:05:11-04:00

In dental practice marketing- Would YOU pick YOU?

james2024-06-21T23:04:53-04:00

In dental practice marketing- Would YOU pick YOU? When struggling colleagues ask for help in dental practice marketing, often times the simplest questions peel back the layers to reveal where the underlying problem originates. For those struggling with niche and elective dentistry being paid outside of the free money coming from dental reimbursement, I'll commonly ask.... "Imagine I am a prospective patient. Now tell me, in just a few words, why I should become your patient as opposed all my other options?" Struggling dentists wanting niches cases, especially those not devoting time to working ON [...]

In dental practice marketing- Would YOU pick YOU?james2024-06-21T23:04:53-04:00

For Dental Practice Marketing- Take Advantage of low mail volume

james2019-10-23T15:59:56-04:00

For Dental Practice Marketing- Take Advantage of low mail volume Members of the McAnally Selling System use specially created mailers for dental practice marketing to take advantage of the current low mail volume at the USPS. ’Herd’ mentality has lured many businesses into entering into online-only forms of promotion, which is bad for other businesses but a great deal for you ! It is a reasonable and easy way to reach current and future clients in your area. My team and I do all the work. You pick the area codes you wish to target, [...]

For Dental Practice Marketing- Take Advantage of low mail volumejames2019-10-23T15:59:56-04:00

How to achieve category killer status in dental ortho marketing

james2024-06-21T23:04:37-04:00

How to achieve category killer status in dental ortho marketing In dental ortho marketing you can be a category killer in your specialized dentistry. Category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is highly commoditized. While others, doing the exact same procedures (but poorly marketed and sold) OR performing generic/unbranded/unnamed procedures, find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get--much less raise, those utilizing category killing strategies [...]

How to achieve category killer status in dental ortho marketingjames2024-06-21T23:04:37-04:00

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