james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

The Independent Dentist and Advertising-an expense or investment?

james2024-06-21T23:04:17-04:00

The Independent Dentist and Advertising-an expense or investment? For the independent dentist who considers advertising......which is it........and expense or or an investment ? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, [...]

The Independent Dentist and Advertising-an expense or investment?james2024-06-21T23:04:17-04:00

What immigrants understand about “sales” as applied to dental marketing ideas

james2024-06-21T23:04:05-04:00

What immigrants understand about "sales" as applied to dental marketing ideas A dental marketing idea(s) struck me recently as about every two months, like 22 million other Americans, I head to my local Home Depot. One part is out of necessity to keep a 1935 nationally registered historic art-deco house in well cared for condition and one part purely a human observation field trip watching people search, look, and buy. My closest store is in the middle of Little Havana, one of several epicenters of immigration in the county. These immigrant heavy neighborhoods always have [...]

What immigrants understand about “sales” as applied to dental marketing ideasjames2024-06-21T23:04:05-04:00

Ethical Selling Dentistry and Case Acceptance Team Training

james2024-06-21T23:03:47-04:00

Ethical Selling Dentistry and Case Acceptance Team Training Announcing our case acceptance team training via our ethical selling dentistry course. If you are eager to help more patients back to dental health then this training is right for you and your team. We are pleased to provide the details of our upcoming live on-line course. It teaches a methodical, step by step, system for ethically selling fee-for-service and niche dental procedures. The course is grounded in the most current behavioral sciences of persuasion, decision making, and the human-nature aspects of making purchases based on ethical [...]

Ethical Selling Dentistry and Case Acceptance Team Trainingjames2024-06-21T23:03:47-04:00

Learn how to be Happier with Dental Marketing Strategies

james2024-06-21T23:03:29-04:00

Learn how to be Happier with Dental Marketing Strategies Check out the newest on-line McAnally Selling System of dental marketing strategies for elective and niche dentistry. Are you going to continue to needlessly hinder your ability to help more patients? If you don't have a System for selling then you most certainly are at the mercy of every customer's random system for buying. Either you are in control or it's random all the time. Dental marketing strategies are the key to directing the ship and keeping you at the helm at all times. You will [...]

Learn how to be Happier with Dental Marketing Strategiesjames2024-06-21T23:03:29-04:00

Dental Case Acceptance and Barriers to Treatment

james2024-06-21T23:03:15-04:00

Dental Case Acceptance and Barriers to Treatment In my dental case acceptance system I show the dentists in my course how to reduce the barriers to treatment by a proven sales system based on current behavioral science used in all industries. I am the first to apply this science to dentistry. Barriers to Treatment (or deciding to have treatment) - Play out in practice day in and day out yet colleagues strike out again and again when their batting average could be much higher AND they'd help more patients if they only used a sales [...]

Dental Case Acceptance and Barriers to Treatmentjames2024-06-21T23:03:15-04:00

Working MORE but earning less ? Dental Marketing Ideas can help !

james2024-06-21T23:02:55-04:00

Insurance carriers know that most dentists don't know how to apply dental marketing ideas as they apply to sales and selling their skills to the public. Many doctors are complaining that they are working more and earning less each year because the insurance carriers are relentlessly cutting fees or even refusing to pay at all. The situation will only get worse as long as the dentists put up with it - and that won't change for a long time unless dentists break free of the insurance grip and use my dental marketing ideas and strategies. The insurance guys are smart [...]

Working MORE but earning less ? Dental Marketing Ideas can help !james2024-06-21T23:02:55-04:00

Dental Practice Advice- Learn from Arnold Palmer

james2024-06-21T23:02:42-04:00

Dental Practice Advice- Learn from Arnold Palmer It is hard to believe that you could apply dental practice advice from the famous golfer, Arnold Palmer. He always scoffed at the idea of swing gurus until he overheard a young teaching pro giving advice one winter day at the Tradition Golf Club in La Quinta, California. Doug Mauch, the director of golf back then at the Tradition, wasn't talking to Palmer, but he was talking to a friend of Palmer's about the things he thought Palmer was doing wrong in his golf swing. "What did you [...]

Dental Practice Advice- Learn from Arnold Palmerjames2024-06-21T23:02:42-04:00

Dental Practice Management and Your Marketing Budget

james2024-06-21T23:02:22-04:00

Dental Practice Management and Your Marketing Budget In dental practice management, it’s not just about the dental marketing budget either.... In addition to this change in thinking related to marketing and the insurance company “write-off” as marketing dollars spent, it also becomes critical to move from a sales process geared for selling “all things UCR and/or free” to one that can effectively help patients make good decisions when every option to be discussed will require far more investment than any benefit maximum. 99% of what’s taught for “selling” dentistry is all about “maximums and UCR.” [...]

Dental Practice Management and Your Marketing Budgetjames2024-06-21T23:02:22-04:00

Fourth of July YOUR Responsibility Reminder Day-Dental practice advice

james2024-06-21T23:02:01-04:00

Fourth of July YOUR Responsibility Reminder Day-Dental practice advice It’s National Your Responsibility Day, take this as dental practice advice. For US readers, the 4th of July is upon us. It’s one of MY personal favorite holidays. This is hands-down my most lengthy email of every year. Probably the most important of the year as well from a “philosophical” standpoint with how one thinks and operates from a foundational understanding of what we’re born with and what we can choose to do with it and apply it to dental practice advice. For those with the [...]

Fourth of July YOUR Responsibility Reminder Day-Dental practice advicejames2024-06-21T23:02:01-04:00

Dental Practice Management of Your Marketing Budget—the real truth. Part 2

james2024-06-21T23:01:48-04:00

Dental Practice Management of Your Marketing Budget—the real truth. Part 2 The most astute dentists when dealing with dental practice management of budgets (certainly many of our Program members are in that category), often have an epiphany moment when they look at their gross fee production/collection/write-off tally in a given year and find that on $1M in gross fees, $100K went to insurance write-offs and the proverbial light bulb lights up that this is both unacceptable and that they could do bigger and better things without the insurance companies “help.” Speaking from personal experience both [...]

Dental Practice Management of Your Marketing Budget—the real truth. Part 2james2024-06-21T23:01:48-04:00

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