james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

Dental Marketing Ideas-Elegant Marketing Is Dope

james2024-06-21T22:55:55-04:00

Dental Marketing Ideas-Elegant Marketing Is Dope One of my key dental marketing ideas is that keeping it simple and elegant gets the job done and the patient more likely to accept your case presentation every time. Elegant is an under-used word and operational mindset in today's world. -Here's one of the official definitions: -Displaying effortless beauty and simplicity in movement or execution -Refined and tasteful in appearance or behavior or style -Simple and precise The urban dictionary would throw in.... 'Without being trashy or common....' I believe that systems of every kind need to be [...]

Dental Marketing Ideas-Elegant Marketing Is Dopejames2024-06-21T22:55:55-04:00

Patients Like “Simple” in Dental Case Acceptance

james2024-06-21T22:55:35-04:00

Patients Like "Simple" in Dental Case Acceptance As ethical doctors, we must diagnose, recommend, treat, and re-examine in everything we do, including case presentation and dental case acceptance..... ...and there's another side to it. Patient perception equals reality. (If you want more in depth reading on this check out my new book on Amazon). Patients look for any reason justify their fears and skepticism. Ask 10 colleagues which dentists they'd never trust around them and they'll quickly come up with a few names. The last Gallup poll on the matter shows dentists having less wiggle [...]

Patients Like “Simple” in Dental Case Acceptancejames2024-06-21T22:55:35-04:00

Lessons from Strawberries in ethical selling dentistry

james2024-06-21T22:55:24-04:00

Lessons from Strawberries in ethical selling dentistry In my new book (available at Amazon.com), I talk a lot about readiness when it comes to ethical selling dentistry and marketing as well as the three types of patients that exist. Recently, something crossed my desk from a friend who works in another health arena related to the strawberry patch he maintains in his backyard. To get a great strawberry you either have to grow it yourself, go to the farm, or have a great local grocery store (back in Seattle Thriftway/Metropolitan Market always had some of [...]

Lessons from Strawberries in ethical selling dentistryjames2024-06-21T22:55:24-04:00

In Dental Practice Marketing You Have to Plan around Seasons

james2024-06-21T22:55:13-04:00

In Dental Practice Marketing You Have to Plan around Seasons Are you REALLY open for business? In dental practice marketing you have to be aware of the highs and lows based on the seasons of the year. Every year we go through pretty much the same routine related to the windows of business that come and go. These windows open and close based on habit and season. For very good reasons (weather being one of them, summer is slow for many types of businesses and busy for others. Historical lows during the cycle are either [...]

In Dental Practice Marketing You Have to Plan around Seasonsjames2024-06-21T22:55:13-04:00

Dental Marketing Strategies and Handling Patient Negativity

james2024-06-21T22:54:54-04:00

Dental Marketing Strategies and Handling Patient Negativity In dental marketing strategies you will have to be ready for patient negativity and BS ! There's almost always some controversy surrounding different branches of health care including us as dentists. It's the reality. Some apples go bad. Most recently there was a story about how many practices with new types of 3D radiography were over-radiating patients. It won't be the last time this type of black-eye making story makes the news. For the ethical and conscientious provider, it's important to never let anyone "see you sweat" when [...]

Dental Marketing Strategies and Handling Patient Negativityjames2024-06-21T22:54:54-04:00

The Personal BS O’Meter for the Independent Dentist.

james2024-06-21T22:54:41-04:00

The Personal BS O'Meter for the Independent Dentist. As an independent dentist there are many ways that the minority in the profession who attain advanced clinical skills, credentials, or specialty training try to be successful at providing a higher level of services to patients who have serious dental problems. It takes a lot to attain the clinical skills and it takes even more non-clinically to pull it all together as an independent dentist. Here are a few things to think about or to ask yourself that may convince you to consider to change or motivate [...]

The Personal BS O’Meter for the Independent Dentist.james2024-06-21T22:54:41-04:00

Leaders -Made not Born in dental practice advice

james2024-06-21T22:54:19-04:00

Leaders -Made not Born in dental practice advice In this dental practice advice observation, I have realized that leaders and made, not born. Behavioral scientists have figured out that prodigies almost never exist. There's that one in a 100 million be it very special brain or brawn but most who become great start out simply as above average. Years of dedicated study resulted in what gets applauded as genius. There's also some luck of circumstance of right place/right time but that's another topic. The same holds true with leaders. The most famous arise from dire [...]

Leaders -Made not Born in dental practice advicejames2024-06-21T22:54:19-04:00

Dental Practice Marketing for Denture Fountain of Youth™

james2019-10-23T16:54:17-04:00

Dental Practice Marketing for Denture Fountain of Youth™ Remember how I've discussed Denture Fountain of Youth™ in dental practice marketing in the past? That topic is on my mind as I just spent a half day in private consulting where we were discussing the results from customized dental practice marketing of Denture Fountain of Youth™ that I designed for one of our client practices that created a $45,000 Denture Fountain of Youth™ day in the practice. FYI: Simply attending that course won't result in that by "magic" for any Tom Dick or Harriett...there's more to it [...]

Dental Practice Marketing for Denture Fountain of Youth™james2019-10-23T16:54:17-04:00

What is Your Most Valuable Asset in Dental Marketing Strategies

james2024-06-21T22:53:57-04:00

What is Your Most Valuable Asset in Dental Marketing Strategies When it comes to dental marketing strategies and how to improve your bottom line, what is your most valuable asset ? Dental business owners are no different than any other small business owner; they usually don't know what their most valuable asset is... Some think it's the equity in their home, or investments, or savings account. If you guessed your business or dental license, you'd be a bit closer. Hands down, if treated with care, your most valuable asset is your list of prospects and [...]

What is Your Most Valuable Asset in Dental Marketing Strategiesjames2024-06-21T22:53:57-04:00

Ethical Selling Dentistry- What’s in it for ME?

james2019-10-23T16:55:44-04:00

Ethical Selling Dentistry- What's in it for ME? Want to know how to attract patients and to interact with your patients on a field that very few dentists ever get to play on via ethical selling dentistry ? If so, then be really good at answering the question, "What's In It For Me?" W.I.I.F.M. is very old radio frequency that everybody is tuned in to on a daily basis. While humans have a decent amount of altruism hard wired into their DNA, most are also looking out for their own best interests as part of [...]

Ethical Selling Dentistry- What’s in it for ME?james2019-10-23T16:55:44-04:00

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