Dental Practice Advice Archives

Dental Practice Advice- HCG Weight Loss & Dentists

james2024-06-21T22:25:27-04:00

Dental Practice Advice- HCG Weight Loss & Dentists In my dental practice advice series let's discuss the diet phenomenon. Let’s face it—we live in an era of abundance of calories in the western world. Calories are cheap, quick, and easily consumed. Eating only 100 calories beyond what’s required for maintenance will add a pound to your girth every 35 days—folks that’s a little more than a tablespoon of peanut butter! It doesn’t take much input (good food or bad) to create those 100 calorie increments. Keep up your momentum with the extra 100 per day [...]

Dental Practice Advice- HCG Weight Loss & Dentistsjames2024-06-21T22:25:27-04:00

Dental Practice Marketing-Focusing on the “insured” middle class not a good idea

james2024-06-21T22:24:53-04:00

Dental Practice Marketing-Focusing on the "insured" middle class not a good idea When discussing dental practice marketing I notice that for dentists focusing on the "insured" middle class--the digging is getting harder. While the data is sound, this is going to be a bit of a rant…..so get ready….it’s intended as a wake-up call to a few more in the profession who are asleep at the helm unaware of the iceberg ahead that makes the sinking of the Titanic look like like a minor event. This missive is mostly for the U.S. dentist but it [...]

Dental Practice Marketing-Focusing on the “insured” middle class not a good ideajames2024-06-21T22:24:53-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?

james2024-06-21T22:24:40-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying? After you have left the expensive CE course, have you the tools to do the dental practice marketing required to attract the type of patient you gained the skills you just learned ? I love dental CE marketing that crosses my desk. You’ll find one from Frank Spear below that we’ll look at in a moment related to what’s being promised. It provides some insight into what’s being sold and more importantly what’s not being discussed and blatantly absent from the sales material. There’s [...]

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?james2024-06-21T22:24:40-04:00

Your Dental Practice Marketing Budget: The Real Truth

james2024-06-21T22:24:19-04:00

Your Dental Practice Marketing Budget: The Real Truth Let's discuss your dental practice marketing budget as we approach a new year. We’re gearing up for our Elite Program member’s live meeting on Friday this week. Coming off a fantastic Christmas and New Years. Here’s a photo of my partner, mother and I at Fountainbleau before Christmas dinner at Gotham Steak. No one’s trip to Miami Beach should be without a visit to this grand hotel. It had a face-lift a few years back and is better than it ever was in it’s last hey-day. …..on [...]

Your Dental Practice Marketing Budget: The Real Truthjames2024-06-21T22:24:19-04:00

A Dental Consultant-A look back at James’ predictions…..

james2024-06-21T22:24:06-04:00

A Dental Consultant-A look back at James' predictions..... As a dental consultant I have to be very focused for my program members on events both past and current and how they apply to the economics of dentistry and where we are headed. It’s funny to look back over a decade ago. An article rejected for publication at the time by those “forward thinkers” at Dental Economics……was the seed of genesis of an International consulting business (Big Case Marketing) and the foundation of a sales training program aimed at doing just what’s described in the article [...]

A Dental Consultant-A look back at James’ predictions…..james2024-06-21T22:24:06-04:00

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must !

james2024-06-21T22:23:27-04:00

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must ! Ethical selling dentistry is a must for every dentist who realizes that the middle class ship is sinking. Those inside the McAnally Selling System world, often hear discussions about why it’s more important know than ever to learn to systematically and ethically. This is from today’s WSJ—not “liberal” by any means (well maybe if you are a John Bircher….) has a nice concise summary of the exact thing I’ve been pointing out to our member dentists. http://online.wsj.com/article/SB10001424052748704828104576022002280730440.html?KEYWORDS=dickensian Here’s what Alan Binder, Princeton Economist and [...]

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must !james2024-06-21T22:23:27-04:00

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mail

james2024-06-21T22:23:03-04:00

Dental Marketing Ideas-Email Open Rates - Only Fools Have Stopped Regular Mail When discussing dental marketing ideas with program members, I advise them that regular mail is still the way to go when reaching out for prospective clients who need their clinical skills and care. While many think e-mail is the way to go, we have learned that it is not a helpful as you would think. The latest numbers are in for consumers opening e-mail messages and there are lessons there for every practice. [These numbers from the Direct Marketing Association which I am [...]

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mailjames2024-06-21T22:23:03-04:00

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistry

james2024-06-21T22:22:51-04:00

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistry Using the current behavioral science that big businesses apply to sales and discounting can be applied to ethical selling dentistry but most dentists, 95%, don't get it ! The WSJ cracked the door open today on a bit of the science that drives retailers discounting methods that spur purchases. The funny thing is, this information, is available for minimal cost for any clinician willing to take up the sleuthing hunt, gather it up, and apply it to their sales process. I did it in my own practice, [...]

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistryjames2024-06-21T22:22:51-04:00

Independent Dentist -Advanced Clinicians Pay Attention

james2024-06-21T22:22:29-04:00

Independent Dentist -Advanced Clinicians Pay Attention Below is a testimonial from an independent dentist who is one of my program members and graduate. He is one of the most qualified clinicians on planet earth. Kois mentor, super skilled, ethical to the nth degree….. If you’re taking tons of CE and aren’t running as fast as you can to our ethical selling program (The McAnally Selling System), your CE is nothing more than expensive hobby…..and as an independent dentist who is fighting the insurance tyrant you are losing out. “The maximum case acceptance program has helped [...]

Independent Dentist -Advanced Clinicians Pay Attentionjames2024-06-21T22:22:29-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices

james2024-06-21T22:22:06-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices In my dental marketing ideas series lets talk about..... MOVIE SETS and DENTAL PRACTICES A few days ago, I took one of my customary bike rides around my island paradise. Lots of movie sets come and go here in Miami and this photo is of a bunch of workers from a production company wheeling stuff towards the beach to set-up a scene. That got me thinking that in dental marketing ideas and promotions of yourself- Your practice is just like a movie set—both the physical environment and the [...]

Dental Marketing Ideas-Movie Sets & Dental Practicesjames2024-06-21T22:22:06-04:00

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