Dental Practice Advice Archives

Dental Marketing Strategies-What’s Good for Delta is Bad for Dentists

james2024-06-21T22:29:50-04:00

Dental Marketing Strategies-What's Good for Delta is Bad for Dentists Let's discuss what’s good for delta is BAD for dentists in our dental marketing strategies series.... Throughout the 50 U.S. states most dentists are finding that general dentistry is becoming an increasingly more difficult endeavor where longer hours or figuring out how to run faster to survive on decreasing reimbursements are the new requirements. Get used to it as that is the NEW reality. You can broaden the above statements to most western industrialized countries except those who super-exporters of manufactured stuff (think Germany) or [...]

Dental Marketing Strategies-What’s Good for Delta is Bad for Dentistsjames2024-06-21T22:29:50-04:00

The Independent Dentist and The e-Myth

james2024-06-21T22:29:38-04:00

The Independent Dentist and The e-Myth If you are an independent dentist and business owner you should read the e-myth? Ever heard of the e-myth by Michael Gerber? The majority of dentists would say they’ve never heard of it, never read it, don’t know who Gerber is. Unfortunate. Not only is the e-Myth book the 5th best selling business book of ALL TIME but it lays it out frankly and clearly why most small organizations, like dental practices, either thrive or struggle along in mediocre land. If handed to every dental graduate, it would help [...]

The Independent Dentist and The e-Mythjames2024-06-21T22:29:38-04:00

Dental Marketing Strategies and Dentist’s Creation of Value

james2024-06-21T22:29:16-04:00

Dental Marketing Strategies and Dentist's Creation of Value In the new changed economy I hope you are taking your dental marketing strategies seriously. Here’s a reality. The best and most successful at anything, tend to flock to others just like themselves. It’s one of the reasons our doctors hang-out together in masterminds and it’s the reason I go to my own business groups, getting on additional planes to get there, so that my thinking never gets stuck or too incestuous based on my being around mostly other dentists. As complexity of the world increases, the [...]

Dental Marketing Strategies and Dentist’s Creation of Valuejames2024-06-21T22:29:16-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement

james2024-06-21T22:28:54-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement In my dental practice marketing series I cannot emphasize enough how much you must attract the correct patient who will be happy to pay you for your skill, care and judgement. Heading back to Miami after a successful Elite meeting. Most members reporting year on year growth, best quarters EVER, etc. Gave an updated presentation on how to get fees appropriate to advanced levels of skill, care and judgement that quite literally is THE ONE SINGLE presentation that will pay for the entire $60K Elite [...]

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgementjames2024-06-21T22:28:54-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist

james2024-06-21T22:28:42-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist In my independent dentist series I point out to my program members that the writing is on the wall for us as dentists while looking to the medical practice and how they are currently being affected. Last weekend’s NYT did a front page expose of a family practice physician (Dr. Ron Shroka shown) in Crofton MD who quite literally has tried to GIVE away his practice and there are no takers. He makes $100K a year with FOUR THOUSAND patients. His office is [...]

A Sad State for Physicians: Dentists Take Note as an Independent Dentistjames2024-06-21T22:28:42-04:00

Dental Practice Marketing- Across State Lines and Even Country Borders

james2024-06-21T22:28:21-04:00

Dental Practice Marketing- Across State Lines and Even Country Borders In dental practice marketing the internet has made it incredibly easy to target patients around your practice- be they right next door, across the state line, or even in a different country. The ability to search and place ads is changing the landscape and will continue to do so. It’s going to eventually come back to bite our licensing boards and the ADA on the behind which is one of the most delightful things possible. Dental boards are tilting at windmills enacting all kinds of [...]

Dental Practice Marketing- Across State Lines and Even Country Bordersjames2024-06-21T22:28:21-04:00

Dental Practice Advice-Microsoft Billionaire Paul Allen’s Teeth and Vanity Fair Magazine

james2024-06-21T22:28:08-04:00

Dental Practice Advice-Microsoft Billionaire Paul Allen's Teeth and Vanity Fair Magazine In my dental practice advice series let's take a look at people in the spotlight who can afford and should be taking care of their smiles. Seattle Billionaire Paul Allen has a new book out that reveals how much Bill Gates attempted to screw him over in the beginning of the company’s history. No big surprise for those of us who’ve been around the block and through business deals of our own. A great condensation of the “screw you over” part of the story [...]

Dental Practice Advice-Microsoft Billionaire Paul Allen’s Teeth and Vanity Fair Magazinejames2024-06-21T22:28:08-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read

james2024-06-21T22:26:26-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read When discussing dental marketing ideas with my program members, sometimes they ask, “what was one of the books that got you started working on marketing and case acceptance systems for your private practice and gave you dental marketing ideas—which ultimately led to the creation of an international consulting business.” Way up there is…..The E-Myth by Michael Gerber. Michael and I have had discussions about he and I teaming up to write “The E-Myth Dentist” but for various reasons that project is still on hold. For those stuck [...]

Dental Marketing Ideas-The E-Myth Dentist: A Must Readjames2024-06-21T22:26:26-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors–

james2024-06-21T22:26:11-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors-- More reasons than ever are emerging for selling (dental case acceptance) at appropriate fee’s, good margins, and to allot time to keep these skills at their highest levels. Most dentists are stuck in the old model of selling and wondering why the digging is getting harder…they are working harder to get their dental case acceptance and find that it is not happening as much as it should. Here are just 3 of the key numbers that matter right now discussed with my program members- *Middle [...]

Dental Case Acceptance & Dental Economy Showing Its New Colors–james2024-06-21T22:26:11-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know It

james2024-06-21T22:25:48-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don't Even Know It Hidden Dental Practice Marketing Expenses You are paying for marketing like it or not In a recent conversation with a dentist, I asked, “How much do you spend on dental practice marketing each year?” The response was “I don’t’ market or advertise so I have no expense”. My next question was “How much do you write off each year to the insurance companies?” His response: $85,000. What this dentist didn’t realize was that an $85K write-off to the insurance company WAS [...]

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know Itjames2024-06-21T22:25:48-04:00

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