Hidden Dental Practice Marketing Costs that the Majority Doesn’t Understand
james2019-10-23T17:09:12-04:00Hidden Dental Practice Marketing Costs that the Majority Doesn't Understand Some dentists say they incur nothing or very little on dental marketing costs. On those rare occasions when I speak at a regular dental meeting, I’ll often ask the audience, “how many don’t spend anything on marketing their practice?” Usually 30, 40 and sometimes even 50%+ of the room will raise their hands. Following that question, I’ll ask how many practices are contracted with at least one insurance company and 90% of the hands will go up. I’ll then go on to ask a few [...]