Dental Practice Advice Archives

Dental Marketing Ideas-Why patients buy…..

james2024-06-21T22:32:29-04:00

Dental Marketing Ideas-Why patients buy..... Given the shrinking middle class and less money for spending on dentistry, dental marketing ideas and fixed strategies for attracting new patients is a must. The NYT front page today discusses shopping trends at higher end stores like Nordstrom, Neiman Marcus, Bergdorf Goodman. Guess what-their sales are back, big time. While the middle class evaporates there are still consumers spending money on all kinds of stuff -be it apparel, experiences, or services. A big take-home from the entire article is making sure your message resonates with why the customer is [...]

Dental Marketing Ideas-Why patients buy…..james2024-06-21T22:32:29-04:00

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentist

james2024-06-21T22:32:12-04:00

A Look at an Elite Program Members' Last Six Months of Business as an Independent Dentist Just got off the phone with one of our Elite Members who is an independent dentist. All of the below is without a fee increase, which he'll do in the 2nd half of this year. Here’s a snap shot of the last 6 months of my practice: Billings January-June (6months) : Total : 554K$ (2011) vs 494K$ (2010) – up 12% Dr C. : 367K$ (2011) vs 339K$ (2010) – up 8% Hygiene : 140K$ (2011) vs 130K$ (2010) – up 8% [...]

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentistjames2024-06-21T22:32:12-04:00

Dental Practice Advice- DemandForce,Yelp, Google

james2024-06-21T22:31:51-04:00

Dental Practice Advice- DemandForce,Yelp, Google Since August of 2010 in my dental practice advice series I've been warning about now serious one needs to be taking online patient reviews for one's dental practice. Many general practices have been very lazy with this and have outsourced the task to services such as DemandForce. Google's revision of its' rules recently has left those lazy practices "high and dry" without many (or any) reviews following the rule change. If those same practices had simply systematized how they go about putting/getting their reviews straight from patient to Google, they [...]

Dental Practice Advice- DemandForce,Yelp, Googlejames2024-06-21T22:31:51-04:00

Patient Reviews Increasingly Important-Dental Practice Advice

james2024-06-21T22:31:37-04:00

Patient Reviews Increasingly Important-Dental Practice Advice In my dental practice advice series I cannot stress how important positive online reviews are to your practice and success. Do you know how patients are selecting services and providers--even vetting those doing the most complex and comprehensive procedures? All patients are online now checking out what they need services for and whom they will pick based on online reviews. If your reviews are not positive and make you stand out as a very experienced clinician, guess what ....you are not going to get them to call Invariably after [...]

Patient Reviews Increasingly Important-Dental Practice Advicejames2024-06-21T22:31:37-04:00

Independent Dentist-Countering Poor Economy

james2019-10-23T18:18:20-04:00

Independent Dentist-Countering Poor Economy The independent dentist is never more so at risk of losing his/her practice given the poor state of the economy and a shrinking middle class. My program members know that I keep talking about something called the "new dental economy" which is literally the permanent change in consumer discretionary spending and buying power in the post-credit bust world. Anyone practicing in the industrialized west minus those who are net exporters (Germany), have significant commodity wealth (Australia, Canada Norway), or who have net capital inflows thanks to short-term interest rates (New Zealand) [...]

Independent Dentist-Countering Poor Economyjames2019-10-23T18:18:20-04:00

Dental Implant Marketing-What you can learn from Poland

james2024-06-21T22:31:15-04:00

Dental Implant Marketing-What you can learn from Poland A while back, the ICOI implant chapter in one of Europe's developing economies asked for my help with changing the thinking of its members for how they need to view dental implant marketing and promotion of services. Unless you're living under a rock in Malaysia, this is YOUR reality too. Enjoy! Greetings fellow implant dentistry colleagues and PSI members. It has been requested that an article related to the “selling” of dental implant treatment and dental implant marketing be submitted to the Journal for your benefit. The [...]

Dental Implant Marketing-What you can learn from Polandjames2024-06-21T22:31:15-04:00

Dental Marketing Strategies

james2024-06-21T22:30:54-04:00

Dental Marketing Strategies Do you have Dental Marketing Strategies in Place to attract new patients ? According to a recent survey, 90% of dentists believe they have ABOVE AVERAGE clinical skills. Superior clinical skills don't guarantee the success of a dental practice. Clinical skills are undoubtedly a necessary ingredient for a successful dental practice but we're in a very tough economy and the new reality is that dental marketing strategies and ethical selling are just as important if you want to stand out from the pack so that patients value your services over discounters. No [...]

Dental Marketing Strategiesjames2024-06-21T22:30:54-04:00

What is Ethical Selling Dentistry?

james2024-06-21T22:30:33-04:00

What is Ethical Selling Dentistry? Ethical Selling Dentistry is- "Getting patients emotionally engaged with a treatment result that is good for them and emotionally and intellectually committed to treatment." While most dentists search in vain for one “special ad” that solves all problems with finding patients who demand specific services, the wisest in the profession understand that if a solid foundation of ethical selling dentistry is absent, any and all promotion will have diminished results. There is 50 years of evidenced based science on human behavior as it relates to decision making. And this science [...]

What is Ethical Selling Dentistry?james2024-06-21T22:30:33-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases

james2024-06-21T22:30:10-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases Are you applying dental practice marketing as a business owner in your practice ? Most likely you are not and you are losing out and missing many patients who could use your clinical skills. Attracting and closing larger fee-for-service cases combines the science of marketing and the science of influencing human behavior and decision making. It is a specialized field of study that you probably never experienced as it’s not advocated or taught in dental schools, in CE courses or residencies, at dental conventions, any consulting [...]

Dental Practice Marketing-The Specifics of Closing Large Fee Casesjames2024-06-21T22:30:10-04:00

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental)

james2024-06-21T23:10:28-04:00

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental) In dentistry news, Change is in the air.....are you ready.......Delta Schmelta !! You are more likely experiencing consternation in dentistry news about the issue in Washington State related to Delta’s recent very sound business decision to stay abundantly profitable by cutting their reimbursements (some would say IV drip) to you—they are making economic decisions just as you must. As a national consultant constantly watching for dentistry news, with a bird’s eye view across the land, and as one of the rare 1 in [...]

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental)james2024-06-21T23:10:28-04:00

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