Dental Practice Advice Archives

Dental Practice Advice and The Real Cost of Dental CE

james2019-10-23T17:53:09-04:00

Dental Practice Advice and The Real Cost of Dental CE In my dental practice advice series, lets talk about the Real Cost of Dental CE Dental CE is great. It's the path that unlocks all kinds of ways to serve your patients better IF it's thought through. Most dentists don't think anything through carefully regardless of whether it's CE or not. That's the simple truth--wish it wasn't but it is what it is. When it comes to CE, most dentists really don't understand what they are paying for, getting, or will ever use based on [...]

Dental Practice Advice and The Real Cost of Dental CEjames2019-10-23T17:53:09-04:00

Dental Practice Marketing-Kodak Death Watch

james2019-10-23T17:53:49-04:00

Dental Practice Marketing-Kodak Death Watch While discussing dental practice marketing and how it is a must in this economy, lets look at Kodak, Dollar Stores, and Your Choices. I've watched the series of plunges and gradual descent into economic hell by Koday Corp since the dawn of the digital camera. In corporate time lines, it's been a very quick race from market giant to ineffectual pipsqueak. There are some serious things to learn from this for every dentist out there. Yet, most will barely pay attention to this headline or to other even more pertinent [...]

Dental Practice Marketing-Kodak Death Watchjames2019-10-23T17:53:49-04:00

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Reality

james2019-10-23T17:55:50-04:00

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Reality In my dental practice advice series, from time to time, things from some of our best clinical post-graduate educators catches my eye like this ad from Dr. Frank Spear. Kudos always go to these folks for providing a wealth of clinical information that puts their attendees on a different playing field at least in a THEORETICAL sort of way. [By the way, on this kind of subject matter in dental practice advice (occlusion that drives most treatment decisions and [...]

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Realityjames2019-10-23T17:55:50-04:00

Dental Practice Advice-Thanksgiving and the Harvard Study Part I

james2019-10-23T17:57:10-04:00

Dental Practice Advice-Thanksgiving and the Harvard Study Part I At this time of year in my dental practice advice series I would like to touch on a recent Harvard study. Happy Thanksgiving! Still one of my favorites even though I now enjoy it with frozen margaritas and cold smoked turkey on the beach. No snow, no leaves to pick-up, and no funny pilgrim suits. THE END IS NEAR The year rapidly closing out. In spite of the changed economy, in which most generalists are suffering, our members upgrading their ethical selling abilities are having some [...]

Dental Practice Advice-Thanksgiving and the Harvard Study Part Ijames2019-10-23T17:57:10-04:00

Ethical Selling Dentistry and the science of Amost Tversky

james2019-10-23T17:57:51-04:00

Ethical Selling Dentistry and the science of Amost Tversky Amost Tversky's behavioral science can be applied to ethical selling dentistry. How much behavioral science do you understand and use to help your patients? I bet you’ve never heard of Amos Tversky and his studies are probably as important right now to you as G.V. Black’s were to dentists a billion years ago. During my podium presentation at the AAID meeting recently, I administered the Amos Tversky survival and loss/benefit test to the audience. Previous test subjects showed that when presented with health care options from [...]

Ethical Selling Dentistry and the science of Amost Tverskyjames2019-10-23T17:57:51-04:00

Dental Practice Marketing-What to Know about Social Media Like Facebook

james2019-10-23T17:58:35-04:00

Dental Practice Marketing-What to Know about Social Media Like Facebook Why Social Media is NOT the starting point for dental practice marketing. Every practice has a limited amount of energy, dollars, and, one very finite element that is precious and non-renewable-Time! The reality is every “new patient” strategy, every strategy that creates prospective patients and patients for silos of business in the practice (cosmetics, sedation, dental implants, TMJ, apnea, etc.) must all be looked at from the standpoint of how many of these resources are devoured. Currently Facebook™ is something that a fair number of [...]

Dental Practice Marketing-What to Know about Social Media Like Facebookjames2019-10-23T17:58:35-04:00

Independent Dentist and The Permanent Dental Recession

james2019-10-23T18:02:33-04:00

Independent Dentist and The Permanent Dental Recession For the Independent Dentist here is Economic Reality We recently went through a recession and it's possible depending on whose economic tea leaves that we're headed to another dip into two consecutive quarters of negative growth. Whether the double dip becomes reality or not is really irrelevant because we're in the midst of an economic change just as big as the one brought on by the industrial age. For a year, I've been talking about something called an economic "Value creation funk" being at the root of our [...]

Independent Dentist and The Permanent Dental Recessionjames2019-10-23T18:02:33-04:00

The Independent Dentist and Marketing: Decisions Must be Made

james2019-10-23T18:08:30-04:00

The Independent Dentist and Marketing: Decisions Must be Made In today's economy the independent dentist must have a serious dental practice marketing strategy and a proven sales system or he is going to sink in this downward spiraling economy. Just what impact can better "selling" have on different practice models in today’s economy. There's little doubt that the world is permanently different following the recession. I’m working on a presentation for the AAID’s national meeting and needless to say, part of the discussion will include these changing realities and how the independent dentist must change [...]

The Independent Dentist and Marketing: Decisions Must be Madejames2019-10-23T18:08:30-04:00

Dentistry News: Anything New?

james2019-10-23T18:09:06-04:00

Dentistry News: Anything New? Two items crossing my desk this morning of note in dentistry news. Item #1. August 15th's ADA News. Am I in a time warp or what? While you won't have any of the pertinent news in this publication that actually effects practices what you will find is the following: "Barriers statement" discussing those who don't have dental care. Same discussion as the one I observed BEFORE I was in dental school in the 80's and that has continued to this day. Not new no dentistry news !! "University reaches out to [...]

Dentistry News: Anything New?james2019-10-23T18:09:06-04:00

Dental Practice Marketing Seminars

james2019-10-23T18:09:57-04:00

Dental Practice Marketing Seminars As part of our dental practice marketing training for my McAnally Selling System program members, I lay the foundation for members to hold Open Houses and Seminars to attract new patients who need their help. I just got off the phone with one of our Elite member practices who uses the Public Seminar route to find implant cases via my dental practice marketing tools. Over the past few years, we've been tweaking what they do and it just keeps getting better and better. Our members also have the advantage of advertising [...]

Dental Practice Marketing Seminarsjames2019-10-23T18:09:57-04:00