Dental Practice Advice-Thanksgiving and the Harvard Study Part I

At this time of year in my dental practice advice series I would like to touch on a recent Harvard study.

Happy Thanksgiving!  Still one of my favorites even though I now enjoy it with frozen margaritas and cold smoked turkey on the beach.  No snow, no leaves to pick-up, and no funny pilgrim suits.

THE END IS NEAR

The year rapidly closing out.  In spite of the changed economy, in which most generalists are suffering, our members upgrading their ethical selling abilities are having some record months.  If one only viewed their world, it would be a much happier one than most dentists in the Western industrialized world currently enjoy.  [FYI:  We’re unveiling a credentialing process where more promotional ads/strategies will be made available to those doctors who get a solid foundation in our ethical selling Program—now available online.]

By and large, the momentum,  ANY practice has for the last 6 weeks of the year is related to what happened 6-10 weeks previously.  October-November requires specific annual action to made December-January excellent months.

My dental practice advice to members is that annual planning via the calendar is a key to making this annual transition a good one.  Making time for planning requires a commitment to doing this and it certainly helps when one is selling at the right fee levels so there is breathing room for very important activities that must occur during administrative time.

THE TRUTH ABOUT THE ECONOMY

Bottom line: we aren’t producing services or products with rapidly rising demand or value that drives jobs or wages.  As a side-effect, we’re simultaneously consuming less which creates a negative feedback cycle.

No one at the national level wants to say that the end result is that the middle class wage earning is “S.O.L.” but that’s the reality of this show.  To see through the smoke-screen of “business as usual and we’ll eventually get back to the way things were in the boom years,” you simply need what Napoleon Hill wrote about years ago which is called ‘accurate thinking.’

The same holds true in dentistry.  There are practices, quite a few of our members, having their best year yet because of the decisions they made and continue to make and of course my dental practice advice and marketing systems.  The most successful dentists have one word completely missing in their vocabulary—blame.

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