Dental Practice Advice Archives

Dental Practice Marketing-Redoing your website and how often ?

james2024-06-21T23:16:35-04:00

Dental Practice Marketing-Redoing your website and how often ? In dental practice marketing a key question is how often should you redo your website ? Answer – more often than any of us would like. We’ve just been through a complete re-design of our website as part of an upgrade of what was already the professions #1 ethical sales training course for selling professional dental services. This makes website version 5 in roughly 9 years. At this point, the bills for websites from those 9 years cost more than my regular dental education! If you [...]

Dental Practice Marketing-Redoing your website and how often ?james2024-06-21T23:16:35-04:00

Dentistry News- Buffett Says to Dentistry Get Off Your..

james2024-06-21T23:16:21-04:00

Dentistry News- Buffett Says to Dentistry Get Off Your.. Breaking Dentistry News........Warren Buffett says that Dentists should get off their...... ....Keesters! Yesterday during my treadmill warm up at the gym (I’m there M-F by 3 pm), I caught Warren Buffett’s interview at the National Automobile Dealers Show. The NADA is sort of like the ADA except they actually demand that their members market and sell and they work hard to give them tools to do just that. Warren Buffett Tells Dentists Time to Get Off Their Keesters.....breaking dentistry news !!! Anyway…to be accurate Warren didn’t [...]

Dentistry News- Buffett Says to Dentistry Get Off Your..james2024-06-21T23:16:21-04:00

Dental Practice Advice-Hey doc, this is awkward…

james2024-06-21T23:16:00-04:00

Dental Practice Advice-Hey doc, this is awkward... One of the main rules we like to impart to our members through our dental practice advice is: McAnally Selling Rule #14 – Eliminate awkwardness and more patients win. Awkward; causing or feeling embarrassment or inconvenience. If something has happened in a patient relationship or in the early stages of prospective patient relationship that’s created or is creating awkwardness, the best thing you can do is take the responsibility to raise the issue and talk about whatever it is that’s going on. It’s not just the best thing [...]

Dental Practice Advice-Hey doc, this is awkward…james2024-06-21T23:16:00-04:00

Ethical Selling Dentistry-Professionals don’t take orders

james2024-06-21T23:15:27-04:00

Ethical Selling Dentistry-Professionals don't take orders In my ethical selling dentistry system we do not take orders........we take the lead gently and lead our patients to realize what it is they actually need to help them to better dental health by using my proven sales system. McAnally Selling Rule #13 –Professionals don’t need or have to take orders. Frequently from the podium, you’ll hear some management “guru” telling dental teams that they need to "take the order" as if they were working at some fast food joint. I have nothing against fast food in fact [...]

Ethical Selling Dentistry-Professionals don’t take ordersjames2024-06-21T23:15:27-04:00

Who else is disappointed in their dental practice marketing results?

james2024-06-21T23:14:55-04:00

Who else is disappointed in their dental practice marketing results? A common refrain, “I wish my dental practice marketing performed better.” Yes, there’s a lot of bad dental marketing that goes on. That is often the issue. Then at other times, it’s pretty good marketing but it is that they failed to prioritize and exhausted their resources (time and money) on the wrong activities. [My brand new book Volume 3 in the Dentist’s Unfair Advantage series – ‘The Ultimate Guide to Niche Dental Marketing’ lays out how to make sure your priorities are correct to [...]

Who else is disappointed in their dental practice marketing results?james2024-06-21T23:14:55-04:00

Dental practice management-Associates and practice owners with associates who whine

Leah Heldman2024-06-21T23:14:37-04:00

Dental practice management-Associates and practice owners with associates who whine When it comes to dental practice management the mumero uno complaint from practice owners – “My associate doesn’t do enough dentistry or doesn’t sell enough dentistry.” Invariably there are two things absent from these practices. Absent item #1 – no sales training/no selling system. Absent item #2 – not understanding that a big key to a successful associate set-up is at least some of the dentistry is being performed at full fee. The answer of course is to get off of your bu** and manage [...]

Dental practice management-Associates and practice owners with associates who whineLeah Heldman2024-06-21T23:14:37-04:00

Dental Marketing Ideas-The best questions are…..

Leah Heldman2024-06-21T23:14:24-04:00

Dental Marketing Ideas-The best questions are….. McAnally Selling Rule #11 in dental marketing ideas - Dumb questions are the best questions. Getting a patient to ask questions is always better than blathering at a patient until their ears turn blue! Remember, EVERYONE but another dentist is a layperson. I advise my clients who have patients with larger needs to have a check-list they follow so they can ask the right questions that stimulate patients to ask you the dumbest questions possible which then in turn gives you the opportunity to lead them higher ground with [...]

Dental Marketing Ideas-The best questions are…..Leah Heldman2024-06-21T23:14:24-04:00

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition

Leah Heldman2024-06-21T23:14:12-04:00

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition Here is sound dental practice advice: The Dental industry…like many industries, functions in a bubble. Each has its own economy, politics, and agenda. …and like many industries, Dentistry as a profession is segmented. [As a very important aside, your patients as consumers of dentistry are becoming more segmented based on demographic need and economic changes in the middle class–this dental practice advice is something discussed at length in my newest book The Dentists Unfair Advantage Volume 3 -The Ultimate Guide to Niche Dental Marketing. [...]

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your CompetitionLeah Heldman2024-06-21T23:14:12-04:00

In dental practice marketing a great presentation is key….

Leah Heldman2024-06-21T23:13:52-04:00

In dental practice marketing a great presentation is key.... In dental practice marketing my McAnally Selling Rule #10 is: Give a great presentation before you give a presentation. As part of any check-list system for selling in dental practice marketing, it’s up to you or a well-trained team member to guide the patient through leadership based discussions about what you are seeing in their situation as compared to others in similar situations. “When I see patients like you…….” Feel like you (or your front desk, office manager, hygienist, assistant, treatment planner, financial coordinator, etc.) don’t [...]

In dental practice marketing a great presentation is key….Leah Heldman2024-06-21T23:13:52-04:00

Dental Practice Advice-The economy is back…..

Leah Heldman2024-06-21T23:13:40-04:00

Dental Practice Advice-The economy is back….. I ask my members to take my dental practice advice and use the recovering economy to cash in on it. There’s little doubt that the U.S. economy is picking up speed much to the chagrin of at least 50% of politicians. Consumer prices are ticking up. Wage pressure is on. I will bet $100 to anyone reading this that your staff has asked for a significant raise in the last 6-12 months. Job postings are at their highest level since 2001. Yes “highest” is debatable when we factor in [...]

Dental Practice Advice-The economy is back…..Leah Heldman2024-06-21T23:13:40-04:00

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