Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:29:54-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before AOX)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were killing my advertising and cases! My full arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff didn't [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:29:54-04:00

Medicare and Full-Arch Cases: How To Think About This Payment

2021-10-26T12:30:47-04:00

Not only is the Full Arch Program the #1 competitor to ClearChoice nationally in the US but our U.S. and U.S. territory members also have a one of a kind, predictable way to access a treatment subsidy of up to $12,500 per patient from Medicare Original Part B fee for service medical insurance. It's a implant marketing and case sales advantage that no other specialty implant advertising agency has mastered to deliver even more implant cases to practices like yours. The Medicare Mindset Medicare patients choose our members since they are the ones who can get this treatment subsidy reliably for [...]

Medicare and Full-Arch Cases: How To Think About This Payment2021-10-26T12:30:47-04:00

Imagine: Getting Full Fee While Medicare Covers 25-50% of That Fee for Your Patient

2023-05-24T11:45:12-04:00

Right now, there is a 99% chance AGAINST there being another practice, within your driving distance market area, that is capable of getting Original Part B Medicare patients a 25-50% treatment subsidy (up to $12,500) for their oral surgery/implant care. The Ideal Scenario If having the ability to reduce out of pocket full mouth treatment cost for these patients by a minimum of $8,000 was predictable for your practice, IMAGINE.... Getting your full AOX case fee (Medicare payment + patient out of pocket non-covered treatment portion) for a qualified Medicare original Part B patient while your patient gets 20-25% paid of their total case fee [...]

Imagine: Getting Full Fee While Medicare Covers 25-50% of That Fee for Your Patient2023-05-24T11:45:12-04:00

Why Serious Clinicians Write A Book (or Two)

2023-05-24T11:53:47-04:00

To illustrate the importance of books to the public when positioning yourself as the “go to” expert, let’s talk about presidential candidates. EVERY presidential candidate writes a book (or two or three) when preparing to run or when running for office. Why? Well, the reasons are many.  Here are just a few: To express ideas of what they would do as “leader of the free world” To engender a connection with the reader (i.e. knowing, liking, trusting) To have something to discuss when interviewed To get more interviews To create credibility and expertise To solicit for new customers (yes, voters [...]

Why Serious Clinicians Write A Book (or Two)2023-05-24T11:53:47-04:00

Do You Follow Steps To Perform Your Procedures?

2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day?  "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?2023-05-24T11:54:34-04:00

Our Expertise Exclusive To YOUR Practice

2023-05-24T11:59:49-04:00

When it comes to niche full arch implant service advertising, it's important to have a market exclusive relationship for both the ads bringing your cases and the strategies employed on your behalf that are specific to your market location. Here's why. What Successful Implant Marketing Takes With all All-on-X, it's a numbers game. It takes... ...so many phone calls to that lead to... ...so many consults that lead to... ...so many complete dental physicals that ultimately generate the desire number of monthly  case starts. Whether the goal is 3, 6, 12, or 30 arches per month, we have a fairly certain idea [...]

Our Expertise Exclusive To YOUR Practice2023-05-24T11:59:49-04:00

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!

2023-05-24T12:00:33-04:00

While most implant dentists would rather have a root canal than discuss sales or address sales issues in their business, the reality is sales is a mandatory and serious aspect of practice operations for anyone wanting to treat multiple full arch cases on a monthly or weekly basis. You Can't Wing Luxury Patient out of pocket cost is the #1 reason that sales process can’t be ‘winged.’ The most basic full mouth rehabilitation with a cosmetic denture upper and a lower implant retained appliance ranges from $10K-$20K (i.e. the price of a Kia) and can go to $50K-$80K depending on type [...]

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!2023-05-24T12:00:33-04:00

Implant Case Presentation Is Not What You Were Taught In Dental School

2023-05-24T12:01:23-04:00

Have you spent many thousands of dollars on implant advertising and you received leads, but not many leads ended up as cases? Is your local area saturated by corporate chains like ClearChoice, Aspen Dental, Heartland, Affordable Dentures & Implants, and others? Do you hate the feeling of being a salesperson who needs to “close” people on treatments? Does what you’ve been told related to sales in dental implant CE courses feel like it doesn’t belong in a professional practice or sound ‘gimmicky?’ Are you still presenting your implant cases as taught to you in dental school with lists of procedures, codes, [...]

Implant Case Presentation Is Not What You Were Taught In Dental School2023-05-24T12:01:23-04:00

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases

2023-05-24T12:02:15-04:00

More than 80% of our advertising doctors treat from three to six arches per month.  At this arch volume, these doctors ‘make their implant production’ in just 3 days.  Yes, we have a smaller group who ‘go big’ and want 10-20 or even ClearChoice-level 30 arches per month but most are happy clinically administratively at the three to six arch per month volume. In the U.S. when you add up all the specialists and implantologists capable of treating full arches comprehensively (surgery and restorative), it’s less than 10,000 providers.  Each of these providers could be at this case volume but the [...]

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases2023-05-24T12:02:15-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
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San Juan, PR 00909
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