Dental Practice Advice Archives

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.

james2024-06-21T23:20:09-04:00

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper. You current challenges and your immense reward or potential rewards that come from your owning a business are a direct result of one or more of these words and the actions they create in the economic worlds of your patients. Technology and information drives the better, faster, cheaper process and it’s happening in spite of what your opinion may be. It requires you to evaluate what you do, how you do it, what you sell, and how you sell it. Better, faster, cheaper impacts dental marketing [...]

Dental Case Acceptance, Dental Marketing, and Better, Faster, Cheaper.james2024-06-21T23:20:09-04:00

Dental Practice Management and Pareto’s Law

james2024-06-21T23:19:40-04:00

Dental Practice Management and Pareto's Law Pareto's Law - 20% of effort yields 80% of results. One of the biggest challenges in dental practice management is related to what we allocate time to and what the "to do" priorities are. You’ve probably been exposed to this 80/20 rule before or at least heard someone say it in casual conversation. It's highly doubtful that any consultant you've ever encountered was concerned about 80/20 as it relates to dental practice. Gordon Christensen opened my eyes to this concept in 1991 during a meeting of the International Association [...]

Dental Practice Management and Pareto’s Lawjames2024-06-21T23:19:40-04:00

Dental Case acceptance…When it is not a good fit move on !

james2019-10-23T14:23:31-04:00

Dental Case acceptance...When it is not a good fit move on ! In our dental case acceptance training we touch on one rule- When it’s not a good fit move on ! What’s a good fit? Well for a clinician with a high level or morals and clinical skills it is: When you can deliver an acceptable result that you’ll happily provide for a family member at a fee you are satisfied with and in the manner and time-frame the patient needs. How many dental marketing companies or dental case acceptance management consultants have ever [...]

Dental Case acceptance…When it is not a good fit move on !james2019-10-23T14:23:31-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

james2024-06-21T23:19:06-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.” The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?james2024-06-21T23:19:06-04:00

Niche Services Nirvana Revealed for Dental Case Marketing

james2024-06-21T23:18:55-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketingjames2024-06-21T23:18:55-04:00

Dental Case Acceptance-The Good News about Hard Selling

james2024-06-21T23:18:31-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Sellingjames2024-06-21T23:18:31-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage

james2024-06-21T23:18:01-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1. Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signagejames2024-06-21T23:18:01-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react

james2024-06-21T23:17:42-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react As part of my dental practice advice and how to market and present to patients I ask my members - "Do you have any idea of how your patient is going to react to your dental marketing and sales in your dental practice ?" McAnally Selling Advice-Rule #16 -If you make the patient uncomfortable, hard-wired, gut-level instinct takes over. Guess what..... instinct does not work in your favor (or theirs!). Instinctual deciding occurring directly out of doctor and team actions is derailing good [...]

Dental Practice Advice- Patient Instincts -do you know how they will reactjames2024-06-21T23:17:42-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??

james2024-06-21T23:17:29-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ?? Doctor’s routinely ask “how much more dentistry” will they do if they begin using The McAnally Selling System as part of their current fee for service dental practice marketing or if they take the sales training and attach themselves to Big Case Marketing through our Elite Advertising Program or through a private customized marketing package. Practices doing fee for service marketing, can expect 25-50% more production from the exact same funds spent on external practice marketing (or referral [...]

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??james2024-06-21T23:17:29-04:00

Bombs away-Dental Case acceptance and how they sometimes fail

james2024-06-21T23:17:07-04:00

Bombs away-Dental Case acceptance and how they sometimes fail Every day dentists and teams let bombs (barriers to good patient decision making) blow up their dental case acceptance and treatment recommendations . The sad part is everyone sees and knows the same bombs are going to appear again and again but few do anything to diffuse them or to get out of the way and stop the damage. If you only took one step and read my #1 best selling book on Amazon it would be a start in the right direction to getting more [...]

Bombs away-Dental Case acceptance and how they sometimes failjames2024-06-21T23:17:07-04:00

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