Dental Practice Advice Archives

Dental case acceptance-Who is doing the Talking ?

Leah Heldman2024-06-21T23:13:19-04:00

Dental case acceptance-Who is doing the Talking ? In dental case acceptance it is imperative the the patient is interacting with the dentist and involved in the discussion. A patient doing nothing but listening is going to get bored and disinterested by the time you can stop talking. You are likely to lose the case if the patient is not involved in the discussion by asking questions and being totally informed. Snore….. Are you getting your patients to talk EVEN during presentations? If not, results and decision making are automatically hindered. If you can and [...]

Dental case acceptance-Who is doing the Talking ?Leah Heldman2024-06-21T23:13:19-04:00

Dental Implant marketing and expensive technology..

Leah Heldman2024-06-21T23:13:04-04:00

Dental Implant marketing and expensive technology.. In dental practice marketing, utilizing your new high tech CBCT unit and making it pay for itself are a must. There’s no doubt that for those who are truly serious (or want to be serious) about ortho or implants, cone beam CT is the new standard. It makes diagnosis and treatment planning more certain and eliminates a lot of error in surgical based procedures. That being said…a common refrain from the owners of these units is “I don’t use it enough.” There are usually two issues in these practices [...]

Dental Implant marketing and expensive technology..Leah Heldman2024-06-21T23:13:04-04:00

When It’s Safe to Assume using Dental Marketing Strategies

Leah Heldman2024-06-21T23:12:44-04:00

When It’s Safe to Assume using Dental Marketing Strategies Using dental marketing strategies and a proven checklist will prevent you from assuming too much and blowing up a case presentation. Assume – taking that something is going to happen or is the case, without proof. We assume things all the time in our daily interactions with patients (and staff). Assuming has a very close cousin named mind reading that usually rides shotgun. How great are any of us in the correctness of our assumptions OR in the talent of mind-reading? Using a dental marketing strategy [...]

When It’s Safe to Assume using Dental Marketing StrategiesLeah Heldman2024-06-21T23:12:44-04:00

Dental Practice Advice-What the ADA won’t tell you-

Leah Heldman2024-06-21T23:12:25-04:00

Dental Practice Advice-What the ADA won’t tell you- Let's touch on some dental practice advice which all my clients know about already but the ADA certainly won't share with you. Dental insurance has played an amazing role in the profession and in the good it has done for millions patients over the years. If we back up in time to when this employee benefit came to be, the annual maximum bought a LOT of dentistry. Fast forward 40+ years and the same maximum doesn’t do nearly as much. We can debate the current state of [...]

Dental Practice Advice-What the ADA won’t tell you-Leah Heldman2024-06-21T23:12:25-04:00

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.

Leah Heldman2024-06-21T23:12:11-04:00

Silence is deadly in dental case acceptance. How to deal with it in patient interactions. In dental case acceptance silence can be deadly when dealing with case presentation. To the untrained silence results in discomfort. It is human nature to fill uncomfortable pauses and silences in conversation with something else. Usually that something else is to simply “talk AT” people instead of initiating some form of meaningful interchange. It is important not to race to fill the void and alienate the patient. Anyone wanting proof needs to simply monitor practice phones where untrained staff are [...]

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.Leah Heldman2024-06-21T23:12:11-04:00

Dentistry News and Harvard Business Review ….

Leah Heldman2024-06-21T23:11:51-04:00

Dentistry News and Harvard Business Review …. In dentistry news it is important to keep an eye on reviews from experts in the business field. During the midst of the last recession Harvard Business Review published a review of the most important consumer trends being slowed and accelerated courtesy of the recession. A number of the accelerated trends have only sped up and become even more prominent since their report. Ignoring this data is bad for the business of your practice. Most dentists don't consider that the data should be considered dentistry news. It’s doubtful [...]

Dentistry News and Harvard Business Review ….Leah Heldman2024-06-21T23:11:51-04:00

Dental Marketing Strategies…why BMWs and iPHONES sell themselves

Leah Heldman2024-06-21T23:11:21-04:00

Dental Marketing Strategies...why BMWs and iPHONES sell themselves Why our dental marketing strategies should emulate large company marketing such as BMW or Apple. Chances are a dentist you know (perhaps yourself) owns a BMW. Most certainly someone in your office owns an iPhone. Ask owners of these devices to name why they’ve bought one (or more) over the years and at or near the top of the list of reason you’ll invariably find that FUN is something many associate with playing with (phone) or driving (car). Products that find a sweet spot with filling a [...]

Dental Marketing Strategies…why BMWs and iPHONES sell themselvesLeah Heldman2024-06-21T23:11:21-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse

Leah Heldman2024-06-21T23:11:09-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse In my dental practice advice I tell my clients that we need a checklist and proper systems in place so we never have an unhappy patient. We’ve all been there. You perform some treatment that is clinically acceptable, ethically within reason, and functioning properly and now months later the patient is unhappy and says “I wished I’d never decided to do this.” Nothing you can try or do will change their mind. It’s classic buyer’s remorse. There are reasons to reduce or prevent buyer’s remorse in just about [...]

Dental Practice Advice and Avoiding Buyer’s RemorseLeah Heldman2024-06-21T23:11:09-04:00

Dental Practice Marketing-Are you too professional doc?

Leah Heldman2024-06-21T23:10:57-04:00

Dental Practice Marketing-Are you too professional doc? When marketing for the dental practice one has to be aware that you are communication effectively and clearly with your patients. Thankfully, most doctors are professional and should remain just that–professional. But unfortunately, many very good ones and many with amazing clinical skills aren’t seeing the number of patients that they could be NOR do they do the cases they could be doing… because they are too professional. You can read more about this in my #1 top selling book on Amazon. What do I mean? Without rapport, [...]

Dental Practice Marketing-Are you too professional doc?Leah Heldman2024-06-21T23:10:57-04:00

Dental Practice Advice-Real Problems v. Imagined

james2024-06-21T23:10:39-04:00

Dental Practice Advice-Real Problems v. Imagined Would you like some dental practice advice from a professional ? Manage your TIME ! I’m a big fan of Dan Sullivan at Strategic Coach who developed the concept of 10X thinking for entrepreneurs. Most dentists are trapped in 1X thinking in an age where 10X and even 100X is possible; even for dentists. To reset your thinking, check out some of Dan’s podcasts at www.10XTalk.com. One thing Dan says fairly often is “Your Problem isn’t the problem, the problem is that you don’t know how to think about [...]

Dental Practice Advice-Real Problems v. Imaginedjames2024-06-21T23:10:39-04:00

Previous 678 Next