• Dental Practice Marketing

The Independent Dentist and Marketing: Decisions Must be Made

2024-06-21T22:35:24-04:00

The Independent Dentist and Marketing: Decisions Must be Made In today's economy the independent dentist must have a serious dental practice marketing strategy and a proven sales system or he is going to sink in this downward spiraling economy. Just what impact can better "selling" have on different practice models in today’s economy. There's little doubt that the world is permanently different following the recession. I’m working on a presentation for the AAID’s national meeting  and needless to say, part of the discussion will include these changing realities and how the independent dentist must change [...]

The Independent Dentist and Marketing: Decisions Must be Made2024-06-21T22:35:24-04:00
  • Independent dentist

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentist

2024-06-21T22:32:12-04:00

A Look at an Elite Program Members' Last Six Months of Business as an Independent Dentist Just got off the phone with one of our Elite Members who is an independent dentist.  All of  the below is without a fee increase, which he'll do in the 2nd half of this year. Here’s a snap shot of the last 6 months of my practice: Billings January-June (6months) : Total : 554K$ (2011) vs 494K$ (2010) – up 12% Dr C. : 367K$ (2011) vs 339K$ (2010) – up 8% Hygiene : 140K$ (2011) vs 130K$ (2010) – up 8% [...]

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentist2024-06-21T22:32:12-04:00
  • Indpendent dentist

Independent Dentist-Countering Poor Economy

2019-10-23T18:18:20-04:00

Independent Dentist-Countering Poor Economy The independent dentist is never more so at risk of losing his/her practice given the poor state of the economy and a shrinking middle class. My program members know that I keep talking about something called the "new dental economy" which is literally the permanent change in consumer discretionary spending and buying power in the post-credit bust world.  Anyone practicing in the industrialized west minus those who are net exporters (Germany), have significant commodity wealth (Australia, Canada Norway), or who have net capital inflows thanks to short-term interest rates (New Zealand) [...]

Independent Dentist-Countering Poor Economy2019-10-23T18:18:20-04:00
  • Independent dentist

The Independent Dentist and The e-Myth

2024-06-21T22:29:38-04:00

The Independent Dentist and The e-Myth  If you are an independent dentist and business owner you should read the e-myth?  Ever heard of the e-myth by Michael Gerber? The majority of dentists would say they’ve never heard of it, never read it, don’t know who Gerber is. Unfortunate.  Not only is the e-Myth book the 5th best selling business book of ALL TIME but it lays it out frankly and clearly why most small organizations, like dental practices, either thrive or struggle along in mediocre land.  If handed to every dental graduate, it would help [...]

The Independent Dentist and The e-Myth2024-06-21T22:29:38-04:00
  • Dental Practice Marketing

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement

2024-06-21T22:28:54-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement In my dental practice marketing series I cannot emphasize enough how much you must attract the correct patient who will be happy to pay you for your skill, care and judgement. Heading back to Miami after a successful Elite meeting.  Most members reporting year on year growth, best quarters EVER, etc. Gave an updated presentation on how to get fees appropriate to advanced levels of skill, care and judgement that quite literally is THE ONE SINGLE presentation that will pay for the entire $60K Elite [...]

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement2024-06-21T22:28:54-04:00
  • Independent dentist

A Sad State for Physicians: Dentists Take Note as an Independent Dentist

2024-06-21T22:28:42-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist In my independent dentist series I point out to my program members that the writing is on the wall for us as dentists while looking to the medical practice and how they are currently being affected. Last weekend’s NYT did a front page expose of a family practice physician (Dr. Ron Shroka shown) in Crofton MD who quite literally has tried to GIVE away his practice and there are no takers.  He makes $100K a year with FOUR THOUSAND patients. His office is [...]

A Sad State for Physicians: Dentists Take Note as an Independent Dentist2024-06-21T22:28:42-04:00
  • independent dentist

Independent Dentist -Advanced Clinicians Pay Attention

2024-06-21T22:22:29-04:00

Independent Dentist -Advanced Clinicians Pay Attention Below is a testimonial from an independent dentist who is one of my program members and graduate. He is one of the most qualified clinicians on planet earth.  Kois mentor, super skilled, ethical to the nth degree….. If you’re taking tons of CE and aren’t running as fast as you can to our ethical selling program (The McAnally Selling System), your CE is nothing more than expensive hobby…..and as an independent dentist who is fighting the insurance tyrant you are losing out. “The maximum case acceptance program has helped [...]

Independent Dentist -Advanced Clinicians Pay Attention2024-06-21T22:22:29-04:00
  • independent dentist

Independent Dentist-Fighting for What You Want Part III

2024-06-21T22:21:13-04:00

Independent Dentist-Fighting for What You Want Part III As an independent dentist and a savvy business owner you must fight for what you want. That means having sales systems and marketing tools in place to attract prospective clients. Spending a few day sin Montreal Canada visiting friends and family (it’s fall, heading into winter, and I’ll be glad to be back on the beach in Miami in a few days!).  Comme toujours, j’ai besoin practiquer mon francais plus! We had an excellent Elite level meeting in Dallas last week—our members continue to prove that regardless [...]

Independent Dentist-Fighting for What You Want Part III2024-06-21T22:21:13-04:00
  • Independent dentist

Independent Dentist-Why you need Ethical Selling Dentistry Systems

2024-06-21T22:18:07-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems For today's independent dentist, having a proven sales and marketing system in place is needed now more than ever before. While the economy is starting to show signs of life, the dental market remains forever changed following the “great recession.”  Most aren’t ready for the risk and opportunity. BECAUSE, here’s what you are up against…….. Fundamentally, the middle class that traditionally bought dentistry is gutted.  Yes, the upper 20% of the affluent are still on top and gaining ground but the rest of the middle class can [...]

Independent Dentist-Why you need Ethical Selling Dentistry Systems2024-06-21T22:18:07-04:00
  • Independent dentist

Independent Dentist-Delta Dental – A Call to Arms

2019-10-23T19:22:18-04:00

Independent Dentist-Delta Dental - A Call to Arms The Independent Dentist is under siege. For the independent dentist- Delta is always on the move finding ways to cut its payments, increase profits, and fool the public and dentists into thinking they are the white knight.  The truth is, they are evil incarnate for the independent dentist and are the enemy.  Their business success means your business failure.  If you don’t ‘Get It’ then welcome to a very big wake-up call. Anyone who has had a science class is familiar with the “put a frog in [...]

Independent Dentist-Delta Dental – A Call to Arms2019-10-23T19:22:18-04:00
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