two things divide implant marketingIs it still possible to treat three to four full-arch implant cases per month or even two arches every week?

In most most markets, these goals are still achievable. [We verify all markets before we embark on ANY goal which is a discussion we have on our 1:1 calls with possible new member clients. More on that below.]

But there is a divide between those who can and those who do.

The Appeal of Quick Treatments

Patients still want and need full arch implants. These accelerated treatment methods that allow the patient to avoid a removable denture step over “traditional” implant therapy generate significant patient interest in advertising with a message on the subject.

Who wants slow treatment that involves a denture?  Nobody!

Patients don’t like the idea of being without teeth and no matter how you position a removable denture – they want to avoid it.  While there was a training ‘boom’ in AOX for a few years, that phase has passed and most of those who got excited and took courses never went on to do cases. A divide has ensued.

Why? Well, they made the biggest clinical mistake possible which is going back to their practice and waiting too long to treat the first case.  CE providers who teach new techniques attest that if the provider returns to the practice and doesn’t perform the new technique within 30 days, it’s likely they won’t perform the procedure EVER unless they retake the course!

What This Means for Implant Dentists

So, most of those who went into the courses during the ‘boom’ are long gone.

There are those who went back to their practices and moved to treat their existing patients.  This groups has both the education and the confidence for more cases but the catch is at some point they realize they need new cases because there are no more in the practice. (A problem that’s addressed courtesy of our Program).

However, many providers in this group, with both the skill and confidence, aren’t willing to do the two things MANDATORY to have cases in treatment at all times. It’s caused a divide. Here are the two mandatory requirements:

  1. Seeking out and invest in specialty advertising to look for these patients around their practice at all times (lead generation).
  2. Embracing MBA level selling for themselves and their teams just as if they went to Harvard’s or Wharton’s School of Business.  Low price advertising, sales gimmicks, and up-selling don’t work with these cases – just look at ClearChoice if you want to understand this.

Thus, there is opportunity everywhere, many who could theoretically be competitors have dropped out of the race, and many others will never be serious about implants be case of not being on board with #1 and #2 above.So, there’s room in almost every market for you to have more cases than you have right now.  There are also plenty of secondary markets where one clinician could still ‘own’ this case type and be THE DOCTOR in their area.

To discuss on how all of this impacts implant cases, patient out of pocket payment to you for what’s not covered, advertising to find patients, and adding 30-50 additional full arch patients to your case flow each year, schedule a time here.  

Full-Arch Program Testimonials

“James, I’ve realized that after adopting your sales process for the implant cases in my practice that we have been leaving 25-50% of our fees on the table. I wish I had discovered you and your training 20 years ago!”
– Dr. Greg Sawyer, Los Gatos, CA

“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC