The Top Markets for Dental Implants Right Now

2024-02-08T10:56:04-05:00

The Top Markets for Dental Implants Right Now Where are the biggest opportunities in implants right now? Firstly, let's look at where the opportunities aren't for full-arch implants right now and that is in the top 40 biggest markets in the U.S. If you don't already know your Nielsen DMA number, it's time to find out WHERE you sit on the DMA list for the country. This is a OBJECTIVE quantifier of local market size from biggest to tiniest. This categorization was developed both to circumscribe and name geographic areas that belong together when targeting advertising and as a ranking system [...]

The Top Markets for Dental Implants Right Now2024-02-08T10:56:04-05:00

Dental Case Acceptance: How To Sell 50 AOX Arches Per Month

2023-11-22T12:05:39-05:00

Dental Case Acceptance: How To Sell 50 AOX Arches Per Month Sound crazy?  Well, it’s possible and it’s happening out there right now in private practice land AND knowing how to do this is possible for you too. We’re pleased to offer a new ON-SITE / IN YOUR OFFICE Sales Training in how to predictably sell 30-50 full-arch cases month after month. We bring the training to you because it's far better to learn and rehearse the 'choreography of sales' in your own office and consult room.  After all, it's where you will be selling, so why not attach the steps and [...]

Dental Case Acceptance: How To Sell 50 AOX Arches Per Month2023-11-22T12:05:39-05:00

ClearChoice Sends Our Doctors Cases Every Week

2023-05-23T12:19:29-04:00

ClearChoice is one of the best things that ever happened to implant dentistry. I explain more about this in our educational presentation on the full arch implant market, but, in a nutshell, they're "bombarding" the U.S. population with their commercials creates a higher level of awareness than any association or specialty organization has. It's not just ClearChoice advertising on the airwaves, but also this entity, and this one, and this one. Pop quiz? Of these 4, how many are running digital or TV ads in 'your' market? It's important to know this, doc. Now back to ClearChoice... It's Not About ClearChoice Imagine if the [...]

ClearChoice Sends Our Doctors Cases Every Week2023-05-23T12:19:29-04:00

Diagnosis and Informed Consent in All-on-4 Advertising

2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertising2023-05-23T12:20:00-04:00

Do You Follow Steps To Perform Your Procedures?

2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day?  "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?2023-05-24T11:54:34-04:00

Kvetchers and Believability

2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees.  One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases.  The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believability2023-05-24T11:56:15-04:00
  • dental marketing ideas

Dental Marketing Ideas-Why patients buy…..

2019-10-23T18:15:42-04:00

Dental Marketing Ideas-Why patients buy..... Given the shrinking middle class and less money for spending on dentistry, dental marketing ideas and fixed strategies for attracting new patients is a must. The NYT front page today discusses shopping trends at higher end stores like Nordstrom, Neiman Marcus, Bergdorf Goodman.   Guess what-their sales are back, big time. While the middle class evaporates there are still consumers spending money on all kinds of stuff -be it apparel, experiences, or services. A big take-home from the entire article is making sure your message resonates with why the customer is [...]

Dental Marketing Ideas-Why patients buy…..2019-10-23T18:15:42-04:00
  • Dental Practice Management

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part I

2019-10-23T19:14:55-04:00

Dental Practice Management:Pricing--Avoid the Herd PLUS Leveraging Pricing Part I In dental practice management and fees-avoiding the “rush to cheap” can be a real challenge since it’s easy to get caught up in “retail mentality” as one watches the majority of the retail world heading there. This something to be aware of and position yourself away from that game.  If you weren’t aware of the fact that there has been no long term retail discounter in the history of business you should seek out information on that subject versus believing that “discount is king.” [Don’t [...]

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part I2019-10-23T19:14:55-04:00
  • Independent dentist

Independent Dentist-Why you need Ethical Selling Dentistry Systems

2019-10-23T19:15:45-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems For today's independent dentist, having a proven sales and marketing system in place is needed now more than ever before. While the economy is starting to show signs of life, the dental market remains forever changed following the “great recession.”  Most aren’t ready for the risk and opportunity. BECAUSE, here’s what you are up against…….. Fundamentally, the middle class that traditionally bought dentistry is gutted.  Yes, the upper 20% of the affluent are still on top and gaining ground but the rest of the middle class can [...]

Independent Dentist-Why you need Ethical Selling Dentistry Systems2019-10-23T19:15:45-04:00
  • dental Marketing ideas

Dental Marketing Ideas-Decrease the Data You Give Your Patients

2019-10-23T19:19:49-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients In the dental marketing ideas series I advise my program members to keep everything simple in case presentation and decrease the data you give the patients. Here is why-Every 18 months for the last decade, the world has doubled the data it pushes to you. Twice as much email, twice as many friend requests, twice as many sites to check, twice as many devices. That’s what’s going on in your patient’s world. It’s becoming more difficult to insert yourself into their conversations without a clear focused [...]

Dental Marketing Ideas-Decrease the Data You Give Your Patients2019-10-23T19:19:49-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
Cancellation – Refund Policy
See program authorization for contract details.
Terms and conditions apply.
No refunds.
PRIVACY POLICY
Go to Top