Big Case Marketing Blog

Build a Diagnostic Treatment Planning Template

2026-06-16T00:00:00-04:00

Should I create a diagnostic treatment planning template for my practice? Yes, and build it around your niche, not around someone else's generic form. I work from a diagnostic treatment planning template that ties directly into producing case reports, and that connection is the whole point. When you check off the options that fit a case, those recommendations flow straight into the report without you retyping anything. If a ready-made template fits your niche, use it as is. If it does not, build your own that matches how you actually diagnose and plan. The payoff is speed and consistency. Every case [...]

Build a Diagnostic Treatment Planning Template2026-06-16T00:00:00-04:00

Does an End of Year Message Convert Dental Patients?

2026-06-16T00:00:00-04:00

Does an end of year deadline message actually get dental patients to commit? It does, and I have watched it work on patients who sat on the fence for years. One case was a retired realtor four hours away who had been getting information from the practice for several years after his first contact. Nothing moved until he responded to an end of year message, the one saying the clock is ticking and fees are going up. Suddenly it was the right time to investigate options, and he went on to accept a cosmetic denture with implants and lower fixed work [...]

Does an End of Year Message Convert Dental Patients?2026-06-16T00:00:00-04:00

Takeaway Psychology in Dentistry Treatment Plans

2026-06-16T00:00:00-04:00

What is takeaway psychology in a treatment plan and how do I use it? Takeaway psychology is where you make clear that treatment is not automatic, there are things both sides have to agree to first. In the report I have a patient expectations and responsibilities section, and it does double duty. It prevents problems that crop up during treatment, and it sets up the takeaway. The framing is simple. In order for me to do this for you, here is what we both have to commit to, mainly cost, the time care will take, and your responsibilities as the patient. [...]

Takeaway Psychology in Dentistry Treatment Plans2026-06-16T00:00:00-04:00

Reuse the Case Report During Your Case Presentation

2026-06-16T00:00:00-04:00

How can I reuse the case report during the actual case presentation? The report is your script and your screen at the same time. Those subjective and objective sections you built are projection-worthy, so I do not rebuild them for the PowerPoint, I capture them. A quick screenshot of the patient's own words, dropped in as an image, and now you are reading their complaints back to them on the big screen during the presentation. Same with the clinical findings. The takeaway discussion about cost and time is already in the report, so it lives in the presentation too. Building it [...]

Reuse the Case Report During Your Case Presentation2026-06-16T00:00:00-04:00

Why You Tell Patients the Do-Nothing Option Exists

2026-06-16T00:00:00-04:00

Why should I tell patients what happens if they do nothing? Because it is a real professional duty, and because nothing is always a legitimate option with any medical service. So I say it plainly. Things do not get better on their own. Then I list back the very complaints the patient told me they dislike, and I explain how each one typically gets worse over time, plus any clinical deterioration that follows. The slipping plate keeps slipping. The shrinking bone keeps shrinking. I am not scaring anyone, I am being honest about the trajectory. The funny thing is, doing this [...]

Why You Tell Patients the Do-Nothing Option Exists2026-06-16T00:00:00-04:00

Keep Fees Out of the Treatment Options Section

2026-06-16T00:00:00-04:00

Should I put fees and treatment codes in the treatment options section? No fees, no codes, anywhere in the recommendations or options. When I present what I see and what will help the patient most, I pull it straight from a diagnostic and treatment planning template, and I lay the options out from the best one down to an acceptable one, all in language the patient can follow. What does not appear is a single dollar amount or procedure code mixed into that discussion. The moment money lands next to the clinical recommendation, the patient stops hearing what you can do [...]

Keep Fees Out of the Treatment Options Section2026-06-16T00:00:00-04:00

Explaining Clinical Findings So Patients Understand

2026-06-16T00:00:00-04:00

How do I explain clinical findings to patients without confusing them? Write the objective findings the way you would explain them to a smart friend who never went to dental school. This is where you outshine every other practice in town, because what most patients get elsewhere is a wall of jargon, too many options, and a printout that needs a dictionary. I summarize what I see with the teeth, the gums, the bone, and any niche-specific issue, in plain language. For one patient that was simply this. You are missing all your teeth but nine, the nine you have are [...]

Explaining Clinical Findings So Patients Understand2026-06-16T00:00:00-04:00

What Photo Belongs at the Top of a Case Report

2026-06-16T00:00:00-04:00

What image should go at the top of a dental case report? Whatever is most dramatic for that specific patient, and you put it right at the top because it is what they are actually buying. Usually I want a full-face smile photo with a before-and-after smile preview, because the face is top of mind and that is the thing the patient cares about most. But some people will not give you a real smile, and you sometimes have to use humor just to get enough teeth showing to do the imaging. For other cases the intraoral shot tells the story [...]

What Photo Belongs at the Top of a Case Report2026-06-16T00:00:00-04:00

Why Write a Patient’s Own Words on the Case Report

2026-06-16T00:00:00-04:00

Why should I write a patient's complaints in their own words on the case report? Because patients do not buy from someone they think did not listen. When I pull the subjective findings, I use the patient's exact language, word for word. If he told me he has worn an upper plate for thirty years and feels his bones shrinking and the plate slipping, that is what goes on the page. Not my clinical translation of it. The case report's first section has almost nothing to do with me as the dentist, other than proving I was a great listener and [...]

Why Write a Patient’s Own Words on the Case Report2026-06-16T00:00:00-04:00

Emailing a Treatment Plan Instead of Presenting It? Don’t

2026-06-16T00:00:00-04:00

Should I just email patients a PDF of their treatment plan instead of presenting it in person? No. I know it feels efficient, and that is exactly the trap. The second you turn a case report into a PDF and email it, you strip out every tool that actually moves a patient toward yes. There is no warmth, no walking them through the smile image, no takeaway discussion, no reading their own words back to them. You hand all that power to a file sitting in their inbox next to spam. You will accept less treatment, help fewer patients, and watch [...]

Emailing a Treatment Plan Instead of Presenting It? Don’t2026-06-16T00:00:00-04:00
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