Why Nine Months Is the Magic Number…

2023-05-23T12:24:26-04:00

Month nine in the Full Arch Program is what we call the "momentum" month. It's a magic month, for sure. Things start to fire on all cylinders and doctors "disappear" on me because they are too busy to talk. One of our practices that started 9 months ago recently reported a $200K collection month for their implant cases. World record for this guy AND he has been practicing a long time.  He's tried a bazillion dental marketing companies (not owned or run by dentists who have ever actually practiced). These non-dentist owned companies have typically scr*wed him over and never [...]

Why Nine Months Is the Magic Number…2023-05-23T12:24:26-04:00

Two Things That Divide Those Who Can From Those Who Do (A Lot)

2023-05-23T12:26:27-04:00

Is it still possible to treat three to four full-arch implant cases per month or even two arches every week? In most most markets, these goals are still achievable. [We verify all markets before we embark on ANY goal which is a discussion we have on our 1:1 calls with possible new member clients. More on that below.] But there is a divide between those who can and those who do. The Appeal of Quick Treatments Patients still want and need full arch implants. These accelerated treatment methods that allow the patient to avoid a removable denture step over "traditional" implant [...]

Two Things That Divide Those Who Can From Those Who Do (A Lot)2023-05-23T12:26:27-04:00

How Medicare Dental Implants and Oral Surgery Work In Your State

2023-05-23T12:27:36-04:00

FACT:  Medicare doesn’t pay for dentistry, but it can and will pay for medically necessary oral surgery and Medicare will pay some fees for dental implants as part of bone reconstruction surgery, which most dental implantologists perform. If you live in one of the following states, you can expect a Medicare oral surgery or a Medicare dental implant claim payment to be paid in 21-30 days for a Medicare Patient with Original Part B with medical necessity. Iowa Kansas Missouri Nebraska Indiana Michigan Kentucky Ohio California Hawaii Nevada Alaska Arizona Idaho Montana ND Oregon SD Utah Washington Wyoming  Arkansas Colorado New [...]

How Medicare Dental Implants and Oral Surgery Work In Your State2023-05-23T12:27:36-04:00

Why Traditional Dental Sales Is Such a Turnoff

2023-05-23T12:28:11-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoff2023-05-23T12:28:11-04:00

Why Serious Clinicians Write A Book (or Two)

2023-05-24T11:53:47-04:00

To illustrate the importance of books to the public when positioning yourself as the “go to” expert, let’s talk about presidential candidates. EVERY presidential candidate writes a book (or two or three) when preparing to run or when running for office. Why? Well, the reasons are many.  Here are just a few: To express ideas of what they would do as “leader of the free world” To engender a connection with the reader (i.e. knowing, liking, trusting) To have something to discuss when interviewed To get more interviews To create credibility and expertise To solicit for new customers (yes, voters [...]

Why Serious Clinicians Write A Book (or Two)2023-05-24T11:53:47-04:00

Do You Follow Steps To Perform Your Procedures?

2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day?  "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?2023-05-24T11:54:34-04:00

Kvetchers and Believability

2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees.  One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases.  The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believability2023-05-24T11:56:15-04:00

Our Expertise Exclusive To YOUR Practice

2023-05-24T11:59:49-04:00

When it comes to niche full arch implant service advertising, it's important to have a market exclusive relationship for both the ads bringing your cases and the strategies employed on your behalf that are specific to your market location. Here's why. What Successful Implant Marketing Takes With all All-on-X, it's a numbers game. It takes... ...so many phone calls to that lead to... ...so many consults that lead to... ...so many complete dental physicals that ultimately generate the desire number of monthly  case starts. Whether the goal is 3, 6, 12, or 30 arches per month, we have a fairly certain idea [...]

Our Expertise Exclusive To YOUR Practice2023-05-24T11:59:49-04:00

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!

2023-05-24T12:00:33-04:00

While most implant dentists would rather have a root canal than discuss sales or address sales issues in their business, the reality is sales is a mandatory and serious aspect of practice operations for anyone wanting to treat multiple full arch cases on a monthly or weekly basis. You Can't Wing Luxury Patient out of pocket cost is the #1 reason that sales process can’t be ‘winged.’ The most basic full mouth rehabilitation with a cosmetic denture upper and a lower implant retained appliance ranges from $10K-$20K (i.e. the price of a Kia) and can go to $50K-$80K depending on type [...]

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!2023-05-24T12:00:33-04:00

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases

2023-05-24T12:02:15-04:00

More than 80% of our advertising doctors treat from three to six arches per month.  At this arch volume, these doctors ‘make their implant production’ in just 3 days.  Yes, we have a smaller group who ‘go big’ and want 10-20 or even ClearChoice-level 30 arches per month but most are happy clinically administratively at the three to six arch per month volume. In the U.S. when you add up all the specialists and implantologists capable of treating full arches comprehensively (surgery and restorative), it’s less than 10,000 providers.  Each of these providers could be at this case volume but the [...]

Make Your Month in 3 Days (TM) Treating Full-Arch Implant Cases2023-05-24T12:02:15-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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