Does Patient Education Work and dental marketing ideas?

2024-06-21T22:49:34-04:00

Does Patient Education Work and dental marketing ideas? When considering dental marketing ideas and whether patient education works, consider the following- No beating around the bush on this....here's what "education" really means: *Consults *Case Reports *Case Presentations *Well written materials about your practice *Videos-especially simple *Hygiene visits *Emails *Snail Mail *Websites *Follow-up Calls ...the list is actually endless... AND..HERE'S THE BIG TAKE AWAY: My perception in the area of dental marketing ideas and theories is that there IS a time and a place for patient education and it is RARELY effective when communicated to the [...]

Does Patient Education Work and dental marketing ideas?2024-06-21T22:49:34-04:00
  • dental practice advice

Dental Practice Advice and Responsibility

2024-06-21T22:49:14-04:00

Dental Practice Advice and Responsibility Let's discuss in the dental practice advice arena............ R-E-S-P-O-N-S-I-B-I-L-I-T-Y. Definitely too long of a word to create another hit song like Aretha's 'Respect' but this R word is up there in importance and value. By nature, man is a paradoxical creature.  We've repeatedly heard since children that actions have consequences and that message often gets lost.  As adults, most sort of believe in this concept and few ever pick up on something just as important which is that even the action of doing nothing (in-action) has consequences.  Those doing the [...]

Dental Practice Advice and Responsibility2024-06-21T22:49:14-04:00
  • Dental practice marketing

Dental Practice Marketing -How’s this year’s plan going?

2024-06-21T22:49:00-04:00

Dental Practice Marketing -How's this year's plan going? Annually when we review dental practice marketing, we advise all our member practices well advance of the New Year to revisit the previous year's efforts critically.  Do more of what worked, test one or two new activities, and kill off what was proven by the numbers to no longer be effective. If you don't work like this (having an annual promotional calendar), I can guarantee that you waste time and resources during the year.  By this time of the year, things will feel out of control and [...]

Dental Practice Marketing -How’s this year’s plan going?2024-06-21T22:49:00-04:00
  • Dental Consultant

Dental Consultant says beware of…

2024-06-21T22:48:40-04:00

Dental Consultant says beware of... As a dental consultant I urge my clients to be aware of one of the biggest secrets in dentistry that's hidden in plain sight. So.....what’s the secret? Well....here it is. "Stuff" doesn't sell itself.  Worth repeating....  In fact, almost NOTHING besides those things that fulfill basic of human desires-needs (food, shelter, protection, or sex) sells itself.   In the medical arts, pain relief is what sells itself. For dentistry I have learned as a dentist myself and as a dental consultant that the "stuff" is disposables, equipment, or advanced techniques learned [...]

Dental Consultant says beware of…2024-06-21T22:48:40-04:00
  • dental practice advice

Dental Practice Advice-Here’s a few things CE course providers are NOT going to share with you.

2024-06-21T22:48:05-04:00

Dental Practice Advice-Here's a few things CE course providers are NOT going to share with you. In the dental practice advice category so far, we’ve covered, trade journals and major meetings. Now let’s talk about clinical “CE” courses.  [Once again, if there is no direct hands on surgery or lab work of some kind to be imparted with you touching a patient or a physical model, it’s time to break your habit.  I’m sure you can find other more pressing things to do with the time and money!] While "positioned" as clinical education, in MOST [...]

Dental Practice Advice-Here’s a few things CE course providers are NOT going to share with you.2024-06-21T22:48:05-04:00
  • dental practice advice

Dental Practice Advice-The hidden unspoken agenda at major professional meetings is….

2024-06-21T22:48:25-04:00

Dental Practice Advice-The hidden unspoken agenda at major professional meetings is.... To continue on my dental practice advice regarding dental meetings and what goes on at them. Last week, we talked about how equipment makers and a supply houses via the courtesy of big marketing dollars have a virtual strong-hold on editorial content in the major journals. Now for the big professional meetings.  Why isn’t there more reality of the economics of practice being shared from the podiums? Well, next time you venture out to a major meeting, take my dental practice advice and look [...]

Dental Practice Advice-The hidden unspoken agenda at major professional meetings is….2024-06-21T22:48:25-04:00
  • dental practice advice

Dental Practice Advice-What the dental trade journals don’t want you to know.

2024-06-21T22:47:52-04:00

Dental Practice Advice-What the dental trade journals don't want you to know. In my dental practice advice series lets talk about trade journals and what they don't want you to know. Did you ever wonder why trade journals featuring clinical CE and/or the latest technical gear don't talk about dealing with the challenges faced with actually having patients want the procedures and the latest in technology being sold to the dentist? Did you know that at major professional clinical meetings, it’s "verboten" to talk about the real day-to-day issues of how dentistry gets paid for [...]

Dental Practice Advice-What the dental trade journals don’t want you to know.2024-06-21T22:47:52-04:00
  • dental practice advice

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.

2024-06-21T22:47:33-04:00

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy. In my dental practice advice series I tell my dentist members that worrying about your competitors is a waste of time and does not accomplish anything. Since there are practically two dentists on every block, it is very tempting to pay attention to what they are all doing. For "fun" some dentists drive around on their day off looking at how many cars are competitor’s parking lots or in big buildings full of dentists seeing how many patients are in [...]

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.2024-06-21T22:47:33-04:00
  • Independent dentist

Dental Practice Advice-it’s lonely at the top of even the smallest mountain.

2024-06-21T22:47:19-04:00

Dental Practice Advice-it's lonely at the top of even the smallest mountain. In my dental practice advice series lets discuss how it can be lonely at the top. It's lonely being in charge. It's not uncommon for dentists and other small business owners as independent dentists to feel lonely in their business venture. I used to feel just like that until I cleared up my thinking on this and took my own dental practice advice which I now share with other dentist members of my program. One reason a fair number of dentists attend seminars [...]

Dental Practice Advice-it’s lonely at the top of even the smallest mountain.2024-06-21T22:47:19-04:00
  • Dental Consultant

The Dental Consultant and You

2024-06-21T22:46:58-04:00

The Dental Consultant and You Let us talk about the dental consultant............ I truly believe most consultants in dentistry are really trying to help doctors and the profession. I truly believe their hearts are in the right place. I'm going to be bold today and tell you that most of what's out there being sold, besides the very most basic administrative systems (which are pretty much timeless), are things designed for a different era of fee-for service dentistry that no longer exists. We'll call it the "easy era" where anyone who wasn't a true ogre [...]

The Dental Consultant and You2024-06-21T22:46:58-04:00
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