Why I Love Young Oral Surgeons and Periodontists

2023-05-24T12:03:39-04:00

Younger oral surgeons and periodontists get it! (Occasionally, older ones get wise and also get it!) In a second, we'll cover what "it" is all about. Professions are slow to change. On the whole, this is a good thing. The most change embracing group in dentistry has traditionally been the GP, especially in dental implants, but that's no longer the case.  There are some specialists who are now surpassing the GPs with embracing how they can go to the public as the biggest local expert and help far more patients in an ethical manner with full arch implant care. In [...]

Why I Love Young Oral Surgeons and Periodontists2023-05-24T12:03:39-04:00

When To NOT Use Nobel Biocare Implants for All-on-X Cases

2023-05-24T12:04:17-04:00

With dental implants, there is a time to use premium and there is a time to not use premium implants. As a business owner and clinician there is a balancing act between cutting supply costs just for the sake of cutting costs versus ensuring you deliver a clinically predictable long-term result.  Too often clinicians look at implant fixtures as completely interchangeable and then simply go to a lowest cost solution. Clinicians complain about patients doing this to them and then the clinician does the same thing when it comes to applying "cheap" to things that aren’t exactly the same! Often [...]

When To NOT Use Nobel Biocare Implants for All-on-X Cases2023-05-24T12:04:17-04:00

Why There’s No Such Thing As Franchise All-on-X

2023-05-24T12:05:01-04:00

There are a few entities out there claiming to be "franchisors" of the All-on-X procedure as a business model. How many dental franchises can you name and point to as resoundingly successful in the profession? Different Models for Different Businesses Think of the biggest national clinic names you know: First up. ClearChoice - 100% corporate owned (now owned by Aspen). Definitely not a franchise. There is Aspen dental which owns its locations 100%. Again not a franchise. Then there is Heartland which buys practices and hires back the owners for a period. Also not a franchise. Then there are a myriad [...]

Why There’s No Such Thing As Franchise All-on-X2023-05-24T12:05:01-04:00

How Credible Are You Compared To Other All-on-X Doctors?

2023-05-24T12:05:53-04:00

To treat All-on-X cases regularly, it's mandatory that you have effective specialty All-on-X advertising and operate your sales process at a level similar to ClearChoice (e.g MBA Level). To treat a LOT of cases, you have to be more credible than others around you who are also advertising to the public for All-on-X cases. The more local competition there is, the more credible you need to be seen as compared to other choices around you. What Is Credibility? Credibility can be easily engineered with guidance. Credibility means how you position your skills, practice environment, technique, AND in what patients say about [...]

How Credible Are You Compared To Other All-on-X Doctors?2023-05-24T12:05:53-04:00

Storefronts and Google Ads

2023-05-24T12:06:33-04:00

A big part of All-on-X advertising is having the right "storefront" online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it's about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of [...]

Storefronts and Google Ads2023-05-24T12:06:33-04:00

I Need Your Help To Heal At Least 36 More Arches In The Coming Year

2023-05-24T12:07:09-04:00

I need your help so that me and my team and you and your team can heal more patients in the coming 12 months. You see...we are in the same business as you. THE HEALING BUSINESS! At the end of the day, we are here to heal patients and we do that week by week by sending patients in need of full arch implants to doctors like you who want to see implant cases by way of our proven advertising agency work. Redefining 'Good' A little known secret of why I decided in 2004 to send patients to other dentists via [...]

I Need Your Help To Heal At Least 36 More Arches In The Coming Year2023-05-24T12:07:09-04:00

Case Study #7: All-on-X Practice Success

2023-05-24T12:07:49-04:00

We can talk till the cows come home about how many full arch implant cases we send our members annually (last year 3500!), how we are #1 in Medicare reimbursement for oral surgery/implants, how we are Google's #1 non-corporate full arch implant digital advertiser internationally (US, UK, Canada, and Australia), and or how we are the #1 national competitor to ClearChoice. The REAL proof is when our member dentists tell their experiences and stories. Here's just that. Case Study #7 involves record dental implant case subsidy from Medicare Original Part B ($31K+ total subsidy + $25K out of pocket treatment cost [...]

Case Study #7: All-on-X Practice Success2023-05-24T12:07:49-04:00

Case Study #6: All-on-X Practice Success

2023-05-24T12:09:36-04:00

We can talk till the cows come home about how many full arch implant cases we send our members annually (3500 in the latest year), how we are #1 in Medicare reimbursement for oral surgery/implants and Google's #1 full arch implant digital advertiser internationally (US, UK, Canada, and Australia) based on their objective metrics. How are network of independent practices have been competing and winning against ClearChoice for 10+ years. We can talk about all that, but the REAL proof is when our member dentists tell their experiences and stories. Here's just that. Case Study #6 involves $500K a month in [...]

Case Study #6: All-on-X Practice Success2023-05-24T12:09:36-04:00

The FORMULA That Unlocks an Abundance of Full-Arch Cases

2023-05-24T12:11:23-04:00

Today, I'm going to let you in on another secret. THE FORMULA that unlocks full arch implant cases month after month and year after year and that has been working for 17+ years in our longest term member's practice. The Secret Formula Previously we've covered truths about what prevents implant dentists and implant specialists from performing these life changing immediate loading modalities of implantology (or from referring their patients to providers who do perform these procedures). Another TRUTH in this niche area of clinical expertise is that most with the technical acumen to perform full arch immediate loading treatment aren't willing [...]

The FORMULA That Unlocks an Abundance of Full-Arch Cases2023-05-24T12:11:23-04:00

Two Facts About Advertising Costs for All-on-X / All-on-4 Cases

2023-05-24T12:12:00-04:00

We put full arch “All-on-X” implant cases in practices like yours every month – it’s literally all we do.  The No. 1 question we get when we do this is as follows: "What’s my cost to generate these cases every month from advertising?" It's an understandable question and one that requires fact-based answers. Facts About Advertising Costs for All-on-X Cases FACT 1: The advertising cost in many markets for 6 full arch “All-on-X” cases is roughly $7K per month. Those 6 cases equal $100K-$200K each month in implant production. FACT 2: Patients only want to go to implant specialty practices [...]

Two Facts About Advertising Costs for All-on-X / All-on-4 Cases2023-05-24T12:12:00-04:00
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James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
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