Dental Practice Marketing Archives

In dental practice marketing a great presentation is key….

Leah Heldman2024-06-21T23:13:52-04:00

In dental practice marketing a great presentation is key.... In dental practice marketing my McAnally Selling Rule #10 is: Give a great presentation before you give a presentation. As part of any check-list system for selling in dental practice marketing, it’s up to you or a well-trained team member to guide the patient through leadership based discussions about what you are seeing in their situation as compared to others in similar situations. “When I see patients like you…….” Feel like you (or your front desk, office manager, hygienist, assistant, treatment planner, financial coordinator, etc.) don’t [...]

In dental practice marketing a great presentation is key….Leah Heldman2024-06-21T23:13:52-04:00

Dental Practice Advice-The economy is back…..

Leah Heldman2024-06-21T23:13:40-04:00

Dental Practice Advice-The economy is back….. I ask my members to take my dental practice advice and use the recovering economy to cash in on it. There’s little doubt that the U.S. economy is picking up speed much to the chagrin of at least 50% of politicians. Consumer prices are ticking up. Wage pressure is on. I will bet $100 to anyone reading this that your staff has asked for a significant raise in the last 6-12 months. Job postings are at their highest level since 2001. Yes “highest” is debatable when we factor in [...]

Dental Practice Advice-The economy is back…..Leah Heldman2024-06-21T23:13:40-04:00

In Dental Practice Marketing Don’t Whine about Selling

Leah Heldman2024-06-21T23:11:40-04:00

In Dental Practice Marketing Don't Whine about Selling Are you whining about how hard it is for you in dental practice marketing ? If you are you should stop. Dentists have it so easy compared to other industries. Step inside any organization that is truly sales driven where the entire organization lives or dies by sales and you will find non stop building of prospect lists and prospects being hounded until something happens. Invariably a lot of that hounding involves some sort of outbound phone calling. It is not a pretty business and it is [...]

In Dental Practice Marketing Don’t Whine about SellingLeah Heldman2024-06-21T23:11:40-04:00

Dental Marketing Strategies…why BMWs and iPHONES sell themselves

Leah Heldman2024-06-21T23:11:21-04:00

Dental Marketing Strategies...why BMWs and iPHONES sell themselves Why our dental marketing strategies should emulate large company marketing such as BMW or Apple. Chances are a dentist you know (perhaps yourself) owns a BMW. Most certainly someone in your office owns an iPhone. Ask owners of these devices to name why they’ve bought one (or more) over the years and at or near the top of the list of reason you’ll invariably find that FUN is something many associate with playing with (phone) or driving (car). Products that find a sweet spot with filling a [...]

Dental Marketing Strategies…why BMWs and iPHONES sell themselvesLeah Heldman2024-06-21T23:11:21-04:00

Dental Practice Marketing-Are you too professional doc?

Leah Heldman2024-06-21T23:10:57-04:00

Dental Practice Marketing-Are you too professional doc? When marketing for the dental practice one has to be aware that you are communication effectively and clearly with your patients. Thankfully, most doctors are professional and should remain just that–professional. But unfortunately, many very good ones and many with amazing clinical skills aren’t seeing the number of patients that they could be NOR do they do the cases they could be doing… because they are too professional. You can read more about this in my #1 top selling book on Amazon. What do I mean? Without rapport, [...]

Dental Practice Marketing-Are you too professional doc?Leah Heldman2024-06-21T23:10:57-04:00

Ethical Selling Dentistry-What holidays can teach every dentist about selling

james2024-06-21T23:09:15-04:00

Ethical Selling Dentistry-What holidays can teach every dentist about selling The holiday season always highlights how the ethical selling process works. This time of year there's a lot to learn from all the holiday activity going on around one's practice. Tons of science at work creating demand and buying. Is it ethical selling ?? Deadlines, discounts, exclusivity, limited availability, real and perceived scarcity, and list goes on and one. Two items in particular related to price increases and discounts impact every case month in and month out. The others ALL belong in any systematic approach [...]

Ethical Selling Dentistry-What holidays can teach every dentist about sellingjames2024-06-21T23:09:15-04:00

Dental Practice Sales-REAL you versus ROLE you

james2024-06-21T23:08:30-04:00

Dental Practice Sales-REAL you versus ROLE you In dental practice sales you must separate the role you play as a competent dental clinician from the person you really are outside of the practice, the real person whom everyone else knows in your personal life. The difference between the REAL-you versus ROLE-you These two words create a lot of issues for dentists. Too often we get caught up in believing that our REAL (self identity) you is the same person as our ROLE (performance in a role) person. For dental practice marketing and case presentation these [...]

Dental Practice Sales-REAL you versus ROLE youjames2024-06-21T23:08:30-04:00

In Dental Practice Marketing- The Dental Buck Stops………..

james2024-06-21T23:08:18-04:00

In Dental Practice Marketing- The Dental Buck Stops........... Do you know that in dental practice marketing you are the star of the show !! An old phrase, popularized by former President Harry S. Truman. Truman kept the phrase on the oval office desk reminding him that many decisions, regardless of the input of advisers or experts, were ultimately left to him (and his instinct). In your practice and in the patient’s eyes, the buck stops with you. You’re THE man or THE woman. The patient looks to you for advice and much of what they [...]

In Dental Practice Marketing- The Dental Buck Stops………..james2024-06-21T23:08:18-04:00

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?

james2024-06-21T23:07:58-04:00

The Independent Dentist-Is the Solo Dental Practice a Dinosaur? Some think that the independent dentist or the solo dental practice is a dinosaur. American dentistry is trending toward more group practices doing more insured dentistry for lower fees. Some believe that independent dentists and solo practices, offering custom fee-for-service treatment, are waning. Big Case Marketing believes the opposite. We see solo practices which have a strong sales system and effective niche marketing in place prospering. Of course, some portion of the population is limited regarding what it can afford to spend or is willing to [...]

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?james2024-06-21T23:07:58-04:00

Dental Practice Marketing and Advertising

james2024-06-21T23:07:43-04:00

Dental Practice Marketing and Advertising In Dental Practice Marketing is advertising an expense or investment? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and dental practice marketing and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, independent dentists are finding [...]

Dental Practice Marketing and Advertisingjames2024-06-21T23:07:43-04:00

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