Dental Practice Marketing Archives

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?

james2019-10-23T15:46:14-04:00

The Independent Dentist-Is the Solo Dental Practice a Dinosaur? Some think that the independent dentist or the solo dental practice is a dinosaur. American dentistry is trending toward more group practices doing more insured dentistry for lower fees. Some believe that independent dentists and solo practices, offering custom fee-for-service treatment, are waning. Big Case Marketing believes the opposite. We see solo practices which have a strong sales system and effective niche marketing in place prospering. Of course, some portion of the population is limited regarding what it can afford to spend or is willing to [...]

The Independent Dentist-Is the Solo Dental Practice a Dinosaur?james2019-10-23T15:46:14-04:00

Dental Practice Marketing and Advertising

james2019-10-23T15:50:07-04:00

Dental Practice Marketing and Advertising In Dental Practice Marketing is advertising an expense or investment? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and dental practice marketing and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, independent dentists are finding [...]

Dental Practice Marketing and Advertisingjames2019-10-23T15:50:07-04:00

Ethical Selling Dentistry-Sales Training for Dentists

james2019-10-23T15:51:44-04:00

Ethical Selling Dentistry-Sales Training for Dentists For many doctors their advanced clinical skills are never fully utilized because they lack ethical selling dentistry sales training! They report not getting the fees they deserve for their cases OR are stuck at a " case ceiling" limit above which their better and best treatment plans are not accepted as often as they would like. These common advanced clinician complaints are typically due to the absence of two key things- #1-no formal ethical selling dentistry sales training for team or doctor and #2-no step by step repeatable process [...]

Ethical Selling Dentistry-Sales Training for Dentistsjames2019-10-23T15:51:44-04:00

Dental Practice Marketing- The New Rich and Dentist Lifestyles

james2019-10-23T15:52:32-04:00

Dental Practice Marketing- The New Rich and Dentist Lifestyles Correct dental practice marketing leads to a better lifestyle, more time to do what you enjoy, and doing more case treatments that you like to do in your practice. Author Tim Ferris spends a lot of time talking about “the New Rich” in his series of books that weave together technology, time management, work behaviors, and personal interests. There are more options than ever now on how to leverage time and to work in different ways than in the pre-internet age so that our income supports [...]

Dental Practice Marketing- The New Rich and Dentist Lifestylesjames2019-10-23T15:52:32-04:00

Free dental marketing-To Yelp or Not to Yelp?

james2019-10-23T15:54:58-04:00

Free dental marketing-To Yelp or Not to Yelp? In free dental marketing- I’d like to talk about Yelp and an unusual way to use it. As most of you know, Yelp is an online app, website, and platform that allows customers the ability to rate businesses (1-5 stars) and post their comments. It’s also where some prospects (even some ideal major prospects) go to read reviews and decide whom to give their business to, often based on these comments especially IF the reviews have been handled correctly. But here’s a more valuable way to use [...]

Free dental marketing-To Yelp or Not to Yelp?james2019-10-23T15:54:58-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ?

james2019-10-23T15:55:41-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ? Here is some free dental marketing information- If you asked what the biggest opportunity that comes nearly free of charge to promote a practice that has results which become massive over time, the answer hands down, are patient reviews (success stories) posted at Google and Yelp. There are two types of reviews for this type of free dental marketing- Type 1: Short form review The short form review consists of several sentences which can and do “tip” prospective patients into coming in for [...]

Free dental marketing-Are your testimonials being posted on Google or Yelp ?james2019-10-23T15:55:41-04:00

Ethical Selling Dentistry and what dental insurance companies don’t want you to know

james2019-10-23T15:56:32-04:00

Ethical Selling Dentistry and what dental insurance companies don't want you to know When discussing ethical selling dentistry what's the #1 complaint among dentists who are "trapped" in dental insurance? It's getting a full fee appropriate to their care skill and judgment. Most dentists fully entrenched in the insurance model are getting hammered on their fees and have psychologically waived the white flag on fees forever. They get whatever the insurance company will give them and they are demoralized. Those with more skills, capable of doing advanced procedures, are often the most demoralized. That is [...]

Ethical Selling Dentistry and what dental insurance companies don’t want you to knowjames2019-10-23T15:56:32-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is????

james2019-10-23T15:58:11-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is???? I just returned from a private client meet up for whom I offer dental consulting. It's a long term implant/premium denture/LANAP practice. 2 doctors, 2 locations. I have been dental consulting them for 5 years. 5 years ago it was one doc, doing 1 million in one practice and 1.3 in practice two. Today it's 2 million in #1, 2.5 million in #2, and it's reasonable that they'll approach a combined $6M in the next 12-18 based on the discussion and plan we just reviewed. Yes, [...]

Dental Consulting-My Story. A $6M Story. Your Story Is????james2019-10-23T15:58:11-04:00

In dental practice marketing- Would YOU pick YOU?

james2019-10-23T15:58:58-04:00

In dental practice marketing- Would YOU pick YOU? When struggling colleagues ask for help in dental practice marketing, often times the simplest questions peel back the layers to reveal where the underlying problem originates. For those struggling with niche and elective dentistry being paid outside of the free money coming from dental reimbursement, I'll commonly ask.... "Imagine I am a prospective patient. Now tell me, in just a few words, why I should become your patient as opposed all my other options?" Struggling dentists wanting niches cases, especially those not devoting time to working ON [...]

In dental practice marketing- Would YOU pick YOU?james2019-10-23T15:58:58-04:00

For Dental Practice Marketing- Take Advantage of low mail volume

james2019-10-23T15:59:56-04:00

For Dental Practice Marketing- Take Advantage of low mail volume Members of the McAnally Selling System use specially created mailers for dental practice marketing to take advantage of the current low mail volume at the USPS. ’Herd’ mentality has lured many businesses into entering into online-only forms of promotion, which is bad for other businesses but a great deal for you ! It is a reasonable and easy way to reach current and future clients in your area. My team and I do all the work. You pick the area codes you wish to target, [...]

For Dental Practice Marketing- Take Advantage of low mail volumejames2019-10-23T15:59:56-04:00

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