Why Nine Months Is the Magic Number…

2023-05-23T12:24:26-04:00

Month nine in the Full Arch Program is what we call the "momentum" month. It's a magic month, for sure. Things start to fire on all cylinders and doctors "disappear" on me because they are too busy to talk. One of our practices that started 9 months ago recently reported a $200K collection month for their implant cases. World record for this guy AND he has been practicing a long time.  He's tried a bazillion dental marketing companies (not owned or run by dentists who have ever actually practiced). These non-dentist owned companies have typically scr*wed him over and never [...]

Why Nine Months Is the Magic Number…2023-05-23T12:24:26-04:00

All-on-X Practice Websites: What’s Important

2023-05-24T11:59:11-04:00

Recently, I had calls with several All-on-X focused docs who had either recently spent $12K plus with Einstein Dental on a website or were considering it. It’s utter nonsense to spend this kind of money on a website now, next year, or the year after and be it with Einstein, Progressive, or whoever, and I’ll go into the reasons below. Now for these two particular practices for which we were discussing the Full Arch Program, when I hear $12,000 I think of 2-3 months of an ad budget to generate 6-10 full arch implant cases being consumed by something that [...]

All-on-X Practice Websites: What’s Important2023-05-24T11:59:11-04:00

Our Expertise Exclusive To YOUR Practice

2023-05-24T11:59:49-04:00

When it comes to niche full arch implant service advertising, it's important to have a market exclusive relationship for both the ads bringing your cases and the strategies employed on your behalf that are specific to your market location. Here's why. What Successful Implant Marketing Takes With all All-on-X, it's a numbers game. It takes... ...so many phone calls to that lead to... ...so many consults that lead to... ...so many complete dental physicals that ultimately generate the desire number of monthly  case starts. Whether the goal is 3, 6, 12, or 30 arches per month, we have a fairly certain idea [...]

Our Expertise Exclusive To YOUR Practice2023-05-24T11:59:49-04:00

Working On Weekends

2023-05-24T12:03:02-04:00

Doctors who are ambitious and driven take more CE than all the rest combined. They go to Kois, Spear, LVI, Misch, Pankey, etc. They sometimes attend CE on weekends or travel on a weekend day to get there. On a recent weekend, I met to have dinner with a group of doctors driven to help more patients with the All-on-X technique.  They were in Miami to attend a course at one of the best AOX surgical trainers in the country. Yes, to help more patients sometimes requires working on a weekend for them and me. The Best Docs Help the Best [...]

Working On Weekends2023-05-24T12:03:02-04:00

Why I Love Young Oral Surgeons and Periodontists

2023-05-24T12:03:39-04:00

Younger oral surgeons and periodontists get it! (Occasionally, older ones get wise and also get it!) In a second, we'll cover what "it" is all about. Professions are slow to change. On the whole, this is a good thing. The most change embracing group in dentistry has traditionally been the GP, especially in dental implants, but that's no longer the case.  There are some specialists who are now surpassing the GPs with embracing how they can go to the public as the biggest local expert and help far more patients in an ethical manner with full arch implant care. In [...]

Why I Love Young Oral Surgeons and Periodontists2023-05-24T12:03:39-04:00

When To NOT Use Nobel Biocare Implants for All-on-X Cases

2023-05-24T12:04:17-04:00

With dental implants, there is a time to use premium and there is a time to not use premium implants. As a business owner and clinician there is a balancing act between cutting supply costs just for the sake of cutting costs versus ensuring you deliver a clinically predictable long-term result.  Too often clinicians look at implant fixtures as completely interchangeable and then simply go to a lowest cost solution. Clinicians complain about patients doing this to them and then the clinician does the same thing when it comes to applying "cheap" to things that aren’t exactly the same! Often [...]

When To NOT Use Nobel Biocare Implants for All-on-X Cases2023-05-24T12:04:17-04:00

Why There’s No Such Thing As Franchise All-on-X

2023-05-24T12:05:01-04:00

There are a few entities out there claiming to be "franchisors" of the All-on-X procedure as a business model. How many dental franchises can you name and point to as resoundingly successful in the profession? Different Models for Different Businesses Think of the biggest national clinic names you know: First up. ClearChoice - 100% corporate owned (now owned by Aspen). Definitely not a franchise. There is Aspen dental which owns its locations 100%. Again not a franchise. Then there is Heartland which buys practices and hires back the owners for a period. Also not a franchise. Then there are a myriad [...]

Why There’s No Such Thing As Franchise All-on-X2023-05-24T12:05:01-04:00

How Credible Are You Compared To Other All-on-X Doctors?

2023-05-24T12:05:53-04:00

To treat All-on-X cases regularly, it's mandatory that you have effective specialty All-on-X advertising and operate your sales process at a level similar to ClearChoice (e.g MBA Level). To treat a LOT of cases, you have to be more credible than others around you who are also advertising to the public for All-on-X cases. The more local competition there is, the more credible you need to be seen as compared to other choices around you. What Is Credibility? Credibility can be easily engineered with guidance. Credibility means how you position your skills, practice environment, technique, AND in what patients say about [...]

How Credible Are You Compared To Other All-on-X Doctors?2023-05-24T12:05:53-04:00

Storefronts and Google Ads

2023-05-24T12:06:33-04:00

A big part of All-on-X advertising is having the right "storefront" online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it's about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of [...]

Storefronts and Google Ads2023-05-24T12:06:33-04:00

I Need Your Help To Heal At Least 36 More Arches In The Coming Year

2023-05-24T12:07:09-04:00

I need your help so that me and my team and you and your team can heal more patients in the coming 12 months. You see...we are in the same business as you. THE HEALING BUSINESS! At the end of the day, we are here to heal patients and we do that week by week by sending patients in need of full arch implants to doctors like you who want to see implant cases by way of our proven advertising agency work. Redefining 'Good' A little known secret of why I decided in 2004 to send patients to other dentists via [...]

I Need Your Help To Heal At Least 36 More Arches In The Coming Year2023-05-24T12:07:09-04:00
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James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
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