Dental Warranty Setup Requirements Before You Promote It
What should a dentist set up before offering a written [...]
Why Dental Practice Warranty Marketing Compounds Fees
Why should a dental practice put its warranty in writing [...]
Written Dental Warranty Advantage Over Implied Coverage
What's the difference between an implied dental warranty and a [...]
Shared Dental Case Fee: One Number, One Presenter
How should fees be presented when multiple doctors are involved [...]
Why Bundled Dental Fee Presentation Beats Itemized Lists
Why should a dental practice present bundled fees rather than [...]
Dental Endorsement Display Placement Across Channels
Where should a dental practice display its third-party endorsements for [...]
Dental Testimonial Specifics Power: Names, Ages, Jobs
Why does using a patient's full name, age, and occupation [...]
Dental Cross Professional Endorsements: Build a Network
Should a dentist seek endorsements from local non-dental professionals? Yes. [...]
Is Dental Ethical Fee Presentation High to Low?
Is presenting dental fees in the wrong order an ethical [...]
Dental Price Anchoring Strategy: What Luxury Retail Teaches
What can a dental practice learn from how luxury retailers [...]
Dental Fee Presentation Order: Law of Concessions
What is the law of concessions and how does it [...]
Why Dental Patient Fee Shock Happens Every Time
Why don't dental patients know what major dentistry actually costs? [...]