FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing Program is the fastest-growing independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions.
This includes Nobel, BioHorizons, Straumann, MiS, Implant Direct and Neodent.
There are many protocols and many implants be they premium-priced or discounted that WORK. Heck, it’s even legal to manufacture your very own implants for $20 per unit, but that’s another subject…
Can you save money on implants?
Sure, BUT you want to make sure it has a scientific basis for use with your preferred protocol of treatment.
Dumb Discounting
Often times when doctors buy discounted implant systems, they also start to discount their cases and even foolishly do it that discounting in ADVERTISING. That includes advertising discounted full arch treatment which is the most foolish thing possible in this sub-specialty of treatment involving full arch implants.
Realize that most front end “dumb discounting” of dental implant treatment plans happening on the front end of the procedure in Advertising is a 100% failure to have a case acceptance process in the practice that is built to sell things that cost the price of a new car.
Dumb discounting is either due to ignorance or laziness or both in an effort to “fix” sales. “If people aren’t buying I’ll drop the price until they buy no matter what (even if I have a tiny margin) because I don’t know any better or I’m lazy.”
Smart Discounting
Smart-discounting, on the other hand, is a back-end well-thought-out planned activity that is used to sell more full-arch cases AFTER advertising is used which is FEE NEUTRAL. Only doctors who’ve been through the McAnally MBA Level Sales Training nail this crucial way of discounting to make cases happen.
Smart-discounting protects your margins and makes these cases a heck of a lot more fun!
So….why not fix sales process and then be free to market/advertise as you wish and to sell your cases at the fee you wish and use the implant system you wish?
Amen!!!
Other Important Factors
Beyond those “minor” details, it’s also important to understand that patients are searching for an immediate loading solution be it by their visual search offline or by way of their keystrokes typing in Google. Advertising is what connects the dots between need, desire, and qualified clinicians who can do this procedure predictably.
Our proprietary Google AdWord campaigns and keywords refined for more than 10 years and in 100+ markets AND our proven offline traditional media advertising with a 20-year track record delivers full fee full arch immediate loading cases to any practice that wants them.
Ready to stop being dumb about discounting or to simply do what’s right and treat at least three or more additional full-arch immediate loading implant cases every month? Go here to get in touch with me.
Full-Arch Advertising Program Testimonials
“Thanks to James and the Full Arch Program, we treat a full arch case every week. I’m having the most fun ever in my long professional career!”
– Dr. Joe M. Virginia“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC
