dental marketing Archives

Dental Practice Marketing- Advice about the 101 on Dental Signage

james2024-06-21T23:18:01-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1. Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signagejames2024-06-21T23:18:01-04:00

Independent Dentist and The Permanent Dental Recession

james2024-06-21T22:35:48-04:00

Independent Dentist and The Permanent Dental Recession For the Independent Dentist here is Economic Reality We recently went through a recession and it's possible depending on whose economic tea leaves that we're headed to another dip into two consecutive quarters of negative growth. Whether the double dip becomes reality or not is really irrelevant because we're in the midst of an economic change just as big as the one brought on by the industrial age. For a year, I've been talking about something called an economic "Value creation funk" being at the root of our [...]

Independent Dentist and The Permanent Dental Recessionjames2024-06-21T22:35:48-04:00

Dental Practice Marketing-Why it is so different

james2024-06-21T22:35:36-04:00

Dental Practice Marketing-Why it is so different In Dental Practice Marketing, learn here how to create your niche to ethically sell your favorite dentistry. Ethically sell to patients wanting your best services. You can spend thousands monthly on advertising with lackluster results. Our proven selling (dental case acceptance) system is an ethical, step-by-step process to close large niche cases (implants, Cerec, reconstructions, cosmetics, fast ortho, etc.) and improve total advertising returns by 25% or more. Elite clinicians gain control of their time, increase satisfaction levels, and make a difference in more patient's lives. Whether you [...]

Dental Practice Marketing-Why it is so differentjames2024-06-21T22:35:36-04:00

In Dental Practice Time Management-Do you take Friday’s off for dental marketing success?

james2019-10-23T18:15:08-04:00

In Dental Practice Time Management-Do you take Friday's off for dental marketing success? Do you worry about the practice and dental practice time management ? Feel like driving past sometimes and playing "hooky"? Do you feel most happy hiding in your private office, doors closed; away from your patients and staff? Do you cringe when asked, "What do you do for a living?" When you go to a CE course, do you have a difficult time relating to the other dentists and think, "I don't feel like I fit in here!" If you had a [...]

In Dental Practice Time Management-Do you take Friday’s off for dental marketing success?james2019-10-23T18:15:08-04:00

Independent Dentist-Countering Poor Economy

james2019-10-23T18:18:20-04:00

Independent Dentist-Countering Poor Economy The independent dentist is never more so at risk of losing his/her practice given the poor state of the economy and a shrinking middle class. My program members know that I keep talking about something called the "new dental economy" which is literally the permanent change in consumer discretionary spending and buying power in the post-credit bust world. Anyone practicing in the industrialized west minus those who are net exporters (Germany), have significant commodity wealth (Australia, Canada Norway), or who have net capital inflows thanks to short-term interest rates (New Zealand) [...]

Independent Dentist-Countering Poor Economyjames2019-10-23T18:18:20-04:00

Dental Marketing Strategies

james2024-06-21T22:30:54-04:00

Dental Marketing Strategies Do you have Dental Marketing Strategies in Place to attract new patients ? According to a recent survey, 90% of dentists believe they have ABOVE AVERAGE clinical skills. Superior clinical skills don't guarantee the success of a dental practice. Clinical skills are undoubtedly a necessary ingredient for a successful dental practice but we're in a very tough economy and the new reality is that dental marketing strategies and ethical selling are just as important if you want to stand out from the pack so that patients value your services over discounters. No [...]

Dental Marketing Strategiesjames2024-06-21T22:30:54-04:00

What is Ethical Selling Dentistry?

james2024-06-21T22:30:33-04:00

What is Ethical Selling Dentistry? Ethical Selling Dentistry is- "Getting patients emotionally engaged with a treatment result that is good for them and emotionally and intellectually committed to treatment." While most dentists search in vain for one “special ad” that solves all problems with finding patients who demand specific services, the wisest in the profession understand that if a solid foundation of ethical selling dentistry is absent, any and all promotion will have diminished results. There is 50 years of evidenced based science on human behavior as it relates to decision making. And this science [...]

What is Ethical Selling Dentistry?james2024-06-21T22:30:33-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases

james2024-06-21T22:30:10-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases Are you applying dental practice marketing as a business owner in your practice ? Most likely you are not and you are losing out and missing many patients who could use your clinical skills. Attracting and closing larger fee-for-service cases combines the science of marketing and the science of influencing human behavior and decision making. It is a specialized field of study that you probably never experienced as it’s not advocated or taught in dental schools, in CE courses or residencies, at dental conventions, any consulting [...]

Dental Practice Marketing-The Specifics of Closing Large Fee Casesjames2024-06-21T22:30:10-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement

james2024-06-21T22:28:54-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement In my dental practice marketing series I cannot emphasize enough how much you must attract the correct patient who will be happy to pay you for your skill, care and judgement. Heading back to Miami after a successful Elite meeting. Most members reporting year on year growth, best quarters EVER, etc. Gave an updated presentation on how to get fees appropriate to advanced levels of skill, care and judgement that quite literally is THE ONE SINGLE presentation that will pay for the entire $60K Elite [...]

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgementjames2024-06-21T22:28:54-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist

james2024-06-21T22:28:42-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist In my independent dentist series I point out to my program members that the writing is on the wall for us as dentists while looking to the medical practice and how they are currently being affected. Last weekend’s NYT did a front page expose of a family practice physician (Dr. Ron Shroka shown) in Crofton MD who quite literally has tried to GIVE away his practice and there are no takers. He makes $100K a year with FOUR THOUSAND patients. His office is [...]

A Sad State for Physicians: Dentists Take Note as an Independent Dentistjames2024-06-21T22:28:42-04:00

12 Next