Dental Cross Professional Endorsements: Build a Network
Should a dentist seek endorsements from local non-dental professionals? Yes. [...]
Is Dental Ethical Fee Presentation High to Low?
Is presenting dental fees in the wrong order an ethical [...]
Dental Price Anchoring Strategy: What Luxury Retail Teaches
What can a dental practice learn from how luxury retailers [...]
Dental Fee Presentation Order: Law of Concessions
What is the law of concessions and how does it [...]
Why Dental Patient Fee Shock Happens Every Time
Why don't dental patients know what major dentistry actually costs? [...]
The Four Dental Practice Pitches You Should Expect
What are the four conversation 'pitches' every dental practice should [...]
Dental Practice News Creation Through Advertorials
How does a dental practice generate its own news when [...]
Dental Press Advertorial Leverage: One Hit, Years of Use
How can a dental practice turn a single piece of [...]
Dental Lab Endorsement Marketing: An Underused Tool
Can a dental laboratory give a useful endorsement of a [...]
Dental Colleague Endorsement Gathering: How to Ask
How does a dentist gather endorsements from other dentists they [...]
Why Dental Third Party Endorsements Beat Self-Praise
Why are third-party endorsements the most underutilized advantage in dental [...]
Why Dentist Personal Story Marketing Defies Copying
Why does sharing personal stories make a dentist harder for [...]