Painless Dentistry Marketing Claim: Use Third Parties
Can a dental practice claim painless dentistry in its marketing? [...]
Dental Marketing Expert Claim Language That’s Compliant
What's the legal way to claim expertise in dental marketing [...]
Why You Must Declare Yourself the Dental Expert
Who should declare a dentist an expert in their local [...]
How to Escape Dental Commodity Pricing on Big Cases
How do you escape commodity pricing in dentistry? By making [...]
How to Build a Dental Category of One Practice
How does a dental practice become a 'category of one' [...]
Do Dental CE Credentials Actually Attract Patients?
Do continuing education credentials actually attract dental patients? No. Patients [...]
Building a Dental Annual Marketing Calendar That Runs
How should a dental practice structure its annual marketing calendar? [...]
Why Dental Printed Marketing Patients Over 50 Respond
Why does printed dental marketing outperform email for patients over [...]
Why Dental Email Followup Decline Hits Every Practice
Why does email followup gradually stop working for dental practices? [...]
What Dental Followup Newsletter ROI Really Looks Like
What's the real ROI on a single dental followup newsletter? [...]
Dental KIT Followup System: Keeping In Touch Simply
What is the KIT system for dental patient long-term follow-up? [...]
Why a Dentist Personal Followup Note Drives Cases
Why should a dentist personally write follow-up notes to case [...]